TY  - BOOK
AU  - Alvstam,C.
AU  - Dolles,H.
AU  - Strom,P.
TI  - Asian Inward and Outward FDI: New Challenges in the Global Economy
T2  - Palgrave Macmillan Asian Business Series
SN  - 9781137312211
AV  - HD30.28 
PY  - 2014///
CY  - London
PB  - Palgrave Macmillan UK
KW  - Management science
KW  - Electronic books
N1  - Cover -- Title -- Copyright -- Contents -- List of Figures -- List of Tables -- Foreword -- Preface and Acknowledgements -- Notes on Contributors -- 1 Asian Inward and Outward FDI: New Challenges in the Global Economy - An Introduction -- 2 Changing Faces of MNCs in China: Subsidiary Strategy in Corporate Strategic Reorientation -- 3 Sponsoring as a Strategy to Enter, Develop, and Defend Markets: Advertising Patterns of the Beijing Olympic Games' Sponsoring Partners -- 4 Global Innovation and R&amp -- D for Knowledge Creation: The Case of P&amp -- G, Unilever and Kao -- 5 The New Face of Talent Management in Multinational Corporations: Responding to the Challenges of Searching and Developing Talent in Emerging Economies -- 6 Preferences and Intercultural Networking for Globalizing Practices of Successful Leaders in the Intercultural Workplace -- 7 Foreign Direct Investment and Economic Revitalization in Japan: The Role of the Foreign Firm in Niseko -- 8 Exploring Thick Description in Business System Analysis: The South Korean Business System from a European Corporate Perception -- 9 Samsung Electronics: From 'National Champion' to 'Global Leader' -- 10 A Business Tale on Marriage, Divorce and Remarriage in the Corporate World: A Conceptual Framework of Firms' Disintegration Process -- 11 The 'Hybrid' Emerging Market Multinational Enterprise - The Ownership Transfer of Volvo Cars to China -- 12 Concluding Remarks on Asian Inward and Outward FDI -- New Challenges in the Global Economy -- Index
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=4329550
ER  -