TY  - BOOK
AU  - Mahajan,Vijay
TI  - Rise of Rural Consumers in Developing Countries: Harvesting 3 Billion Aspirations
SN  - 9789386042330
AV  - HC59.72.C6 .M343 2016 
U1  - 339.47091724 
PY  - 2016///
CY  - New Delhi
PB  - SAGE Publications India Pvt, Ltd.
KW  - Consumers-Developing countries
KW  - Rural population-Developing countries
KW  - Consumption (Economics)-Developing countries
KW  - Electronic books
N1  - Cover -- Contents -- Detailed Contents -- Foreword -- Preface: A Rural Odyssey -- Acknowledgments -- Chapter 1: The Rural Consumer Opportunity -- Chapter 2:  Planting the Seeds of Prosperity in the Rural World -- Chapter 3: The Influence of Religion in the Emerging Rural World -- Chapter 4: Growing Consumers in Emerging Rural Markets -- Chapter 5: Plowing New Routes to Rural Markets -- Chapter 6: Seeding Innovation and Prosperity Through Technology -- Chapter 7: Harnessing Innovation to Solve Social Problems -- Chapter 8: The End of the Last Mile -- Index -- About the Author
N2  - The first comprehensive review of the expanding rural consumer market opportunity in the developing countries
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=5770062
ER  -