Chudacoff, Howard P.

Changing the Playbook : How Power, Profit, and Politics Transformed College Sports. - 1st ed. - 1 online resource (217 pages) - Sport and Society Series . - Sport and Society Series .

Cover -- Title -- Contents -- Acknowledgments -- Introduction -- 1 Abolishing the Sanity Code and Launching the Modern College Sports Establishment -- 2 Integrating the Team -- 3 Television and College Sports as Mass Entertainment -- 4 "Earthquake": Board of Regents v. NCAA -- 5 The Civil Rights Restoration Act and Enforcement of Title IX -- 6 Scandal, Reorganization, and Devolution of the Student Athlete -- 7 The M Connection: Media and Money -- 8 What's to Become of College Sports? -- Notes -- Index.

9780252097881


College sports - Economic aspects.


Electronic books.

GV351

796.04/3