McFarland, David. <br/><br/>
The Biological Bases of Economic Behaviour :  A Concise Introduction. 

 - 1st ed. 
 - 1 online resource (131 pages) 
<br/><br/>Cover -- Contents -- List of Figures -- Preface -- 1 The Evolution of Economic Behaviour -- Evolution by natural selection -- Life history strategy -- Kith and kin -- Reciprocal altruism -- Cultural evolution -- Tool use and intelligence -- Human evolution -- Recent genetic changes -- Human cultural evolution -- The Neolithic revolution -- Forms of exchange -- Points to remember -- 2 The Economic Behaviour of the Individual -- A biological approach -- The animal as an economic consumer -- The supermarket analogy -- Time and energy budgets in animals -- Animal and human economics -- Problems with microeconomics -- Specific hungers -- Points to remember -- 3 Behavioural Economics -- The experimental situation -- The sterile environment -- The captive animal -- The real world -- Animals in the real world -- Humans in the real world -- Hoarding and caching -- The rationality muddle -- Rational choice theory -- Biological rationality -- Points to remember -- 4 The Biological Bases of Decision-Making -- Decisions -- Recapitulation -- The biological view -- Functional aspects of decision-making -- Trade-off -- "Voluntary" decisions -- Introspection -- The teleological imperative -- Whither Homo economicus? -- Points to remember -- Glossary -- Notes -- Index. 
<br/><br/><label>ISBN: </label>9781137568069 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Behavioral economics.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HB131-147 
<br/><br/><label>Dewey Class. No.: </label>591.5