TY  - BOOK
AU  - Rush Kruger,Elizabeth
TI  - Marketing Plan Templates for Enhancing Profits
SN  - 9781631572753
AV  - HF5415.K784 2016eb 
U1  - 658.8 
PY  - 2015///
CY  - New York
PB  - Business Expert Press
KW  - Marketing
KW  - Electronic books
N1  - Cover -- Contents -- Preface -- Overview -- Introduction -- Part I: Current Marketing Situation -- Chapter 1: Mission: Focus on Quality -- Chapter 2: Target Market: Describe Key Customers -- Chapter 3: Specialty: Compete on Strength -- Chapter 4: Suppliers: Delegate Weaknesses -- Part III: Marketing Mix Decisions -- Chapter 5: Products and Services: Offer Treasures -- Chapter 6: Distribution: Deliver Delight -- Chapter 7: Promotion: Trumpet Empathy -- Chapter 8: Pricing: Price as Valued -- Part III: Taking Action -- Chapter 9: Prospecting: Target Key Prospects -- Chapter 10: Customer Service: Reward the Best -- Chapter 11: Budgeting: Concentrate Resources -- Chapter 12: Action Plan: Jump into Action -- Appendix I -- Appendix II -- Appendix III -- Appendix IV -- Appendix V -- Appendix VI -- Appendix VII -- Notes -- Bibliography -- Index -- Ad page -- Backcover
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=4067511
ER  -