Rush Kruger, Elizabeth. <br/><br/>
Marketing Plan Templates for Enhancing Profits. 

 - 1st ed. 
 - 1 online resource (230 pages) 
<br/><br/>Cover -- Contents -- Preface -- Overview -- Introduction -- Part I: Current Marketing Situation -- Chapter 1: Mission: Focus on Quality -- Chapter 2: Target Market: Describe Key Customers -- Chapter 3: Specialty: Compete on Strength -- Chapter 4: Suppliers: Delegate Weaknesses -- Part III: Marketing Mix Decisions -- Chapter 5: Products and Services: Offer Treasures -- Chapter 6: Distribution: Deliver Delight -- Chapter 7: Promotion: Trumpet Empathy -- Chapter 8: Pricing: Price as Valued -- Part III: Taking Action -- Chapter 9: Prospecting: Target Key Prospects -- Chapter 10: Customer Service: Reward the Best -- Chapter 11: Budgeting: Concentrate Resources -- Chapter 12: Action Plan: Jump into Action -- Appendix I -- Appendix II -- Appendix III -- Appendix IV -- Appendix V -- Appendix VI -- Appendix VII -- Notes -- Bibliography -- Index -- Ad page -- Backcover. 
<br/><br/><label>ISBN: </label>9781631572753 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.K784 2016eb 
<br/><br/><label>Dewey Class. No.: </label>658.8