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Social Media Marketing, Second Edition : Strategies in Utilizing Consumer-Generated Content.

By: Material type: TextTextPublisher: New York : Business Expert Press, 2019Copyright date: ©2019Edition: 2nd edDescription: 1 online resource (167 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781948976794
Subject(s): Genre/Form: Additional physical formats: Print version:: Social Media Marketing, Second EditionDDC classification:
  • 659.144
LOC classification:
  • HF6146.I58 .M675 2019
Online resources:
Contents:
Cover -- Social Media Marketing: Strategies in Utilizing Consumer-Generated Content -- Contents -- Preface -- Acknowledgments. -- Chapter 1: What Is Consumer-Generated Content? -- Chapter 2: Consumer-Generated Content and Web 2.0 -- Chapter 3: Trustworthiness of Consumer-Generated Content -- Chapter 4: A Cross-National Perspective on Consumer-Generated Content -- Chapter 5: The Impact of Influencer Marketingon Consumer-Generated Content -- Chapter 6: Optimizing Consumer-Generated Content -- References -- Bibliography -- About the author -- Index -- Ad Page -- Back Cover.
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Cover -- Social Media Marketing: Strategies in Utilizing Consumer-Generated Content -- Contents -- Preface -- Acknowledgments. -- Chapter 1: What Is Consumer-Generated Content? -- Chapter 2: Consumer-Generated Content and Web 2.0 -- Chapter 3: Trustworthiness of Consumer-Generated Content -- Chapter 4: A Cross-National Perspective on Consumer-Generated Content -- Chapter 5: The Impact of Influencer Marketingon Consumer-Generated Content -- Chapter 6: Optimizing Consumer-Generated Content -- References -- Bibliography -- About the author -- Index -- Ad Page -- Back Cover.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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