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Measuring Up : How Advertising Affects Self-Image.

By: Contributor(s): Material type: TextTextPublisher: Philadelphia : University of Pennsylvania Press, 2001Copyright date: ©2001Edition: 1st edDescription: 1 online resource (224 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780812204025
Subject(s): Genre/Form: Additional physical formats: Print version:: Measuring UpLOC classification:
  • P96.G44 -- S54 2002eb
Online resources:
Contents:
Cover -- Title Page -- Copyright Page -- Dedication Page -- Table of Contents -- Preface -- 1: Theory and Method -- 2: Stereotypes and Body Parts: Advertising Content -- 3: What Do Ads Teach Us About Gender? -- 4: Signs of the Times: A Semiotics of Gender Ads -- 5: Weighing In and Measuring Up -- 6: Elizabeth's Story -- 7: Differences within Gender: Manufacturing Distance -- 8: Interventions and Changes -- 9: Final Thoughts -- References -- Index -- Acknowledgments.
Summary: Explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture.
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Cover -- Title Page -- Copyright Page -- Dedication Page -- Table of Contents -- Preface -- 1: Theory and Method -- 2: Stereotypes and Body Parts: Advertising Content -- 3: What Do Ads Teach Us About Gender? -- 4: Signs of the Times: A Semiotics of Gender Ads -- 5: Weighing In and Measuring Up -- 6: Elizabeth's Story -- 7: Differences within Gender: Manufacturing Distance -- 8: Interventions and Changes -- 9: Final Thoughts -- References -- Index -- Acknowledgments.

Explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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