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Marketing Scales Handbook : Multi-Item Measures for Consumer Insight Research, Volume 10.

By: Material type: TextTextSeries: Marketing Scales Handbooks SeriesPublisher: Fort Worth : GCBII Productions, LLC, 2019Copyright date: ©2019Edition: 1st edDescription: 1 online resource (552 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780578470023
Subject(s): Genre/Form: Additional physical formats: Print version:: Marketing Scales HandbookLOC classification:
  • HF5415.3
Online resources:
Contents:
Intro -- Preface -- Acknowledgements -- Introduction -- Scale Reviews -- Subject Index -- About the Author.
Summary: This tenth volume in the long-running series has reviews 402 new consumer-related measurement scales that were reported in top marketing journal articles published in 2016 and 2017. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality.
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Intro -- Preface -- Acknowledgements -- Introduction -- Scale Reviews -- Subject Index -- About the Author.

This tenth volume in the long-running series has reviews 402 new consumer-related measurement scales that were reported in top marketing journal articles published in 2016 and 2017. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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