Brewed in Japan : The Evolution of the Japanese Beer Industry.

Cover -- Title Page -- Contents -- Illustrations -- Acknowledgments -- Introduction: Beer's Evolution into a Japanese Commodity -- 1 Foreign Influences: The Origins of Japan's Beer Brewing Industry, 1868-1906 -- 2 Keeping Up Appearances: Maintaining Beer's German Authenticity, 1906-36 -- 3 Brewing Self-Sufficiency: Beer, Empire, and the Wartime Command Economy, 1937-45 -- 4 "The Taste of Home": Beer as Postwar Japanese Commodity, 1945-72 -- 5 Learning from Japan: "Orion Beer" and Okinawan Consumer Identity, 1945-72 -- 6 Indigenous Brews: Innovation, Entrepreneurship, and Beer's Continuing Evolution since the 1970s -- Conclusion: Biiru no Nihonka - The "Japanization" of Beer -- Appendix: Data on Japan's Beer Brands and Their Manufacturers, 1869-1949 -- Glossary -- Notes -- Bibliography -- Index.

This book explores the many challenges that faced the early production and sale of beer in Japan, including its evolution from a uniquely Western beverage into a thoroughly domestic Japanese commodity by the post-Second World War era.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.