Frontrunners or Copycats?

Frontrunners or Copycats? -- Table of contents -- Preface -- Introduction Frontrunners or Copycats? -- 1 Understanding and Theorizing Modern Childhood in Denmark: Tendencies and Challenges -- Children and the welfare state: From private to shared responsibility -- Children as political subjects -- The 'schoolification' of children -- Institutionalized individualization and individualized institutionalization -- New 'ideals of normality' -- The competent child as compulsive idea -- Persisting ambiguities in modern childhood -- References -- 2 Children as Innovators and Opinion Leaders -- Background -- The Theory of Diffusion of Innovations -- Social influence -- Innovators and opinion leaders -- Opinion leadership and innovators among children -- Overlap among innovators -- Overlap among opinion leadership -- From where do children get information about new products? -- Conclusion and further research questions -- References -- 3 Children, TV Advertising and the Law - Internal and External Perspectives -- The problem -- The internal and external perspective of the law -- The applicable Swedish law concerning children and TV advertising -- An external view of the relevant legislation - the power of children to act -- Conclusions -- References -- 4 Young People and Consumption: Commonalities and Differences in the Construction of Identities -- Consumption and young people's identities -- Reasons for buying particular things -- Consumption and transactions between children and parents -- Conclusion -- References -- 5 Children and Promotion: The Role of Advertising and Marketing in Innovation -- Advertising to children and innovation -- Changing media -- In summary… -- Advertising in schools -- Dental health/diet/obesity -- What's on? -- Understanding intent -- Effects and influence -- Types of advertising -- Junk food! -- Celebrity endorsement.

Approaching the subject -- References -- 6 Children's and Adolescents' Use of the Internet - with Focus on Tweens -- What is the Internet? -- International research -- Tweens -- What is the definition of 'tweens'? -- Tweens' use of the Internet -- Concerns about the Internet -- Tweens - between media and consumption -- References -- 7 The Invention of the Child Consumer: What is at Stake for Marketing Practice and Research? -- Introduction: The child as a target for marketing management -- Part I - The progressive connection of children with consumption -- Part II - Children's consumerism: The new frontier of managerial practice? -- Conclusion: Towards a transformational agenda for marketing management and research -- References -- 8 Children as Change Agents in the Pursuit of the Competencies of theFuture -- Prelude -- Background and purpose -- Why this interest from a toy company? -- Results from LEGO Research among children -- Freedom, responsibility and performance -- Postlude -- References.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.