Best Practices for Graphic Designers, Packaging : An Essential Guide for Implementing Effective Package Design Solutions.
Material type:
- text
- computer
- online resource
- 9781610589529
- 741.6
- NC1002.P33 -- G75 2013eb
Cover -- Title Page -- Contents -- Chapter 1: SHELVING, DESIGNED TO SELL -- Chapter 2: BEYOND THE SHELF, DESIGNING FOR USAGE -- Chapter 3: WORKING WITH A BUDGET -- Chapter 4: NAMING SYSTEMS & -- VARIETIES -- Chapter 5: PRIMARY VS. SECONDARY PACKAGING -- Chapter 6: IN-HOUSE AGENCIES -- Chapter 7: MATERIALS & -- SUBSTRATES -- Chapter 8: BRAND REFRESH -- Chapter 9: COLOR -- Chapter 10: PHOTOGRAPHY & -- STYLING -- Chapter 11: DESIGNING FOR FOOD -- Chapter 12: HUMOR -- Chapter 13: PACKAGING FOR KIDS -- Chapter 14: SPIRITS, WINE & -- BEER -- Chapter 15: MAKE IT GIFTABLE -- Chapter 16: ENDCAP -- DESIGNER CREDITS -- ABOUT THE AUTHOR.
Gain strategic insights on all aspects of package design. From starting with a blank slate all the way up to a finished product, learn the steps of executing effective package design solutions.
Description based on publisher supplied metadata and other sources.
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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