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Best Practices for Graphic Designers, Packaging : An Essential Guide for Implementing Effective Package Design Solutions.

By: Material type: TextTextSeries: Best Practices SeriesPublisher: Osceola : Quarto Publishing Group USA, 2013Copyright date: ©2013Edition: 1st edDescription: 1 online resource (194 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781610589529
Subject(s): Genre/Form: Additional physical formats: Print version:: Best Practices for Graphic Designers, PackagingDDC classification:
  • 741.6
LOC classification:
  • NC1002.P33 -- G75 2013eb
Online resources:
Contents:
Cover -- Title Page -- Contents -- Chapter 1: SHELVING, DESIGNED TO SELL -- Chapter 2: BEYOND THE SHELF, DESIGNING FOR USAGE -- Chapter 3: WORKING WITH A BUDGET -- Chapter 4: NAMING SYSTEMS &amp -- VARIETIES -- Chapter 5: PRIMARY VS. SECONDARY PACKAGING -- Chapter 6: IN-HOUSE AGENCIES -- Chapter 7: MATERIALS &amp -- SUBSTRATES -- Chapter 8: BRAND REFRESH -- Chapter 9: COLOR -- Chapter 10: PHOTOGRAPHY &amp -- STYLING -- Chapter 11: DESIGNING FOR FOOD -- Chapter 12: HUMOR -- Chapter 13: PACKAGING FOR KIDS -- Chapter 14: SPIRITS, WINE &amp -- BEER -- Chapter 15: MAKE IT GIFTABLE -- Chapter 16: ENDCAP -- DESIGNER CREDITS -- ABOUT THE AUTHOR.
Summary: Gain strategic insights on all aspects of package design. From starting with a blank slate all the way up to a finished product, learn the steps of executing effective package design solutions.
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Cover -- Title Page -- Contents -- Chapter 1: SHELVING, DESIGNED TO SELL -- Chapter 2: BEYOND THE SHELF, DESIGNING FOR USAGE -- Chapter 3: WORKING WITH A BUDGET -- Chapter 4: NAMING SYSTEMS &amp -- VARIETIES -- Chapter 5: PRIMARY VS. SECONDARY PACKAGING -- Chapter 6: IN-HOUSE AGENCIES -- Chapter 7: MATERIALS &amp -- SUBSTRATES -- Chapter 8: BRAND REFRESH -- Chapter 9: COLOR -- Chapter 10: PHOTOGRAPHY &amp -- STYLING -- Chapter 11: DESIGNING FOR FOOD -- Chapter 12: HUMOR -- Chapter 13: PACKAGING FOR KIDS -- Chapter 14: SPIRITS, WINE &amp -- BEER -- Chapter 15: MAKE IT GIFTABLE -- Chapter 16: ENDCAP -- DESIGNER CREDITS -- ABOUT THE AUTHOR.

Gain strategic insights on all aspects of package design. From starting with a blank slate all the way up to a finished product, learn the steps of executing effective package design solutions.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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