The Graphic Design Reference and Specification Book : Everything Graphic Designers Need to Know Every Day.

Cover -- Title -- CONTENTS -- INTRODUCTION -- CHAPTER 1: MEASUREMENT CONVERSION CHARTS -- Millimeters, Points, and Picas to Inches -- Inch Decimals to Inch Fractions -- Conversion Formulas -- Metric to Imperial Equivalents -- CHAPTER 2: COPYRIGHT AND TRADEMARK STANDARDS -- Copyright -- Public Domain -- Transferring Rights -- Creative Commons Licensing -- Tradmarks and Service Marks -- Legal Resources -- CHAPTER 3: PROOFREADING AND COPYWRITING -- Proofreaders' Symbols -- Footnotes -- Abbreviation Guide -- Hyphenation Guide -- Prime Marks and Quotation Marks Guide -- CHAPTER 4: IMAGING AND COLOR -- Image File Formatss -- Halftone Screens -- Tint Values for Halftone Screens -- Duotones -- Finding the Best Scanning Resolution -- Scaling an Image -- Standard Digital Image Sizes for Web -- Standard Ad Unit Guidelines -- CHAPTER 5: TYPE -- Type Basics and Terminology -- Categorizing Typefaces -- Serif and Sans Serif -- Measuring Type -- Type Guide -- Ways to Identify Typefaces -- Text Typefaces -- CHAPTER 6: NEW GRID DESIGN BASICS -- Types of Grids -- Anatomy of a Grid -- Working with Grids -- Typographic Unit Grids -- Composite Grids -- Modular Grids -- Hierarchical Grids -- CHAPTER 7: PAPER -- North American Sheet Sizes -- International, or ISO, Sheet Sizes -- Basis Weight Equivalents -- Grammage -- Caliper, Bulk, and PPI -- Basis Weight/Caliper Equivalents -- Finishes -- Grain -- Paper Estimator -- Paper Usage Guide -- CHAPTER 8: BINDINGS AND FOLDS -- Standard Binding Types -- Which Binding Method Works Best? -- Common Fold Styles -- Fold Basics -- Tolerances for Gatefolds, Barrel, or Roll Folds -- CHAPTER 9: ENVELOPES AND FOLDERS -- Envelope Construction -- Standard Envelope Styles and Sizes -- Window Size and Position -- International Envelope Sizes -- Printing Considerations for Envelopes -- Pocket Folder Styles.

Printing Considerations for Pocket Folders -- CHAPTER 10: PACKAGING STYLES -- Tray-Style Cartons -- Basic Tube-Style Cartons -- Basic Closure Types -- Folders, Sleeves, and Other Types of Folding Cartons -- Set-up Boxes -- Common Styles of Stock Plastic Containers -- Paper Bags -- Plastic Bags -- CHAPTER 11: POSTAL STANDARDS -- General USPS Mail Classifications and Requirements -- Postcard Paper Stock Requirements -- Thickness Requirements for Flat Mail -- Rate Classifications and Delivery Time for Domestic Mail -- Package Standards for Mailing -- Extra USPS Services -- Mail Piece Design Expertise -- Postal Websites -- CHAPTER 12: BAR CODE STANDARDS -- General Standards for UPC Bar Codes -- Guide to Color-Correct Bar Coding -- Reflectance Values of Four-Color Combinations on Uncoated Stock -- QR Codes -- Generating and Reading QR Codes -- QR Content -- CHAPTER 13: PRINTING AND FINISHING -- General Guide to Printing Processes -- Trapping Tolerances -- Types of Offset Lithography -- Cutting and Trimming -- Finishing Techniques -- Offset Inks -- Varnishes and Protective Liquid Coatings -- Glossy versus Matte Finishes -- Proofing Methods -- CHAPTER 14: NEW GREENING GRAPHIC DESIGN -- The Shift Toward Sustainable Practice -- Sustainable Materials and Production for Print Design -- Sustainable Vocabulary -- Fiber Sourcing and Paper Production -- Chain of Custody -- Certifications -- Paper Production -- Recycled Paper -- Paper from Mixed Sources -- Tree-Free Paper -- Printing -- Guide to Environmentally Friendly Papers -- CHAPTER 15: NEW USER EXPERIENCE AND INTERFACE DESIGN -- User Experience (UX) Design -- User Interface Design -- CHAPTER 16: NEW STANDARD FORMS AND CONTRACTS -- Creative Briefs Are Strategic Tools -- What's Included in a Design Criteria -- GLOSSARY -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S.

T -- U -- V -- W -- RESOURCES AND RECOMMENDED READING -- PROCESS COLOR FINDER -- INDEX -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- ABOUT THE AUTHORS.

Completely practical with only the most needed information, this valuable book provides designers with all the little details that can make or break a design.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.