How to Market to Women Online : Case Studies, Tips and Tactics.

Intro -- INTRODUCTION -- PART I: TIPS &amp -- TACTICS ON MARKETING TO WOMEN -- MARKETING TO WOMEN VIA EMAIL -- 4 KEY FACTORS TO IMPROVE YOUR RESULTS (HINT: PINK'S NOT ONE OF THEM) -- WOMEN BEGIN TO DOMINATE ONLINE SHOPPING: TOP 3 TACTICS TO SELL TO THEM -- MARY LOU QUINLAN OF JUST ASK A WOMAN EXPLAINS WHAT MARKETERS NEED TO KNOW ABOUT WOMEN -- HOW TO MARKET YOUR PRODUCTS TO FEMALE ENTREPRENEURS ONLINE -- PLANIT4KIDS.COM'S KATJA AYLING ON SUCCESSFULLY APPEALING TO CHILDREN AND FAMILIES ONLINE -- TOP 10 OUT-OF-HOME MEDIA BUY OPTIONS FOR WEB SITES TARGETING WOMEN -- HANNALORE SCHMIDT, REFLECT.COM'S CONSUMER DELIGHT &amp -- LOYALTY DIRECTOR ON RETAINING ONLINE CUSTOMERS -- TOP 5 LESSONS FROM THE "MARKETING TO WOMEN ON THE WEB" EVENT -- ITURF'S GURL.COM DRIVES TEEN TRAFFIC WITH YAHOO! CHATS -- HOW SHOPTALK.COM SIGNED UP 400,000 ULTRA-BUSY MOMS IN JUST FIVE MONTHS -- CREATING ONLINE SWEEPSTAKES CAMPAIGNS TO ATTRACT WOMEN -- PART II: CASE STUDIES ON SITES REACHING WOMEN -- CASE STUDY #1: LOCAL RETAIL CHAIN DOUBLES SALES ONLINE -- THE STORY OF BARE NECESSITIES -- CASE STUDY #2: HOW BABYCENTER GETS 60% OF ONLINE STORE SALES FROM REGISTERED MEMBERS -- CASE STUDY #3: VIRAL MARKETING THAT GRABS WOMEN'S ATTENTION: ECARDS, NEWSLETTERS, FREE EMAIL BOXES, AND PETITIONS -- CASE STUDY #4: GOODY'S CHAIN STORE TESTS EMAILED COUPONS -- CASE STUDY #5: EDIETS PROFITABLY SELLS MILLIONS OF 65 DIET COUNSELING SUBSCRIPTIONS ONLINE -- CASE STUDY #6: HOW MARTHASTEWART.COM GROWS PRODUCT SALES WITH ONLINE COMMUNITY -- CASE STUDY #7: SELLING TO TEEN GIRLS ON THE INTERNET -- THE GRAFFITI ONLINE STORY -- CASE STUDY #8: 10THAVENUE.COM LEARNS HOW TO SELL EXPENSIVE GIFTS TO OLDER WOMEN ONLINE -- CASE STUDY #9: ECARD SITE GROWS TRAFFIC FROM WOMEN 300% WHILE REDUCING ITS MARKETING BUDGET BY 20%.

CASE STUDY #10: STARTSAMPLING REVEALS MARKETING TEST RESULTS: BANNERS ARE CLEAR WINNERS OVER PRINT AND RADIO -- CASE STUDY #11: HOW OIL OF OLAY GETS THOUSANDS OF WOMEN TO REQUEST NEW PRODUCT SAMPLES ONLINE -- CASE STUDY #12: HOW IVILLAGE IS POSITIONING ITSELF TO PROFIT (AS SOON AS THE ECONOMY GETS A LITTLE BETTER) -- ABOUT MARKETINGSHERPA.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.