Clicks and Mortar : How Shops and Restaurants Use Web and Email Marketing to Get More Real-World Buyers.

Intro -- Table of Contents -- Introduction -- PART I: Case Studies about Retailers -- Case Study #1: Goody's Chain Store Tests Emailed Coupons -- Case Study #2: When Over a Million Play Radio Shack's Online Game, Toy Sales Soar -- Case Study #3: Shoe Store Uses Emailed Postcards to Raise Sales Dramatically -- Case Study #4: National Retail Chain Asks Franchise Owners to Test Local Email Newsletters -- Case Study #5: La-Z-Boy to Make 5 Million Retail Sales with Interactive "Design Your Own Furniture" Web Site -- Case Study #6: Brick-and-Mortar Retailer Dramatically Raises Foot Traffic and Sales with Weekly Web Site Updates -- Case Study #7: Drexel Heritage Uses Email to Drive High-End Furniture Buyers to Brick and Mortar Stores -- PART II: Case Studies about Restaurateurs -- Case Study #8: McDonald's Chipotle Restaurants Revamp Site &amp -- Email Campaigns to Maximize Viral Pass-Along -- Case Study #9: How a New Loyalty Program Raised Sales 30% for a Florida Retail and Restaurant Group -- Case Study #10: Restaurant Email Loyalty Program Brings in Bigger Spending Diners -- PART III: Bonus Article -- How to Grow Retail Store Foot Traffic with Internet Marketing: The Five Basic Steps -- About MarketingSherpa.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.