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High-Tech FAME : How to Get the Top 10 High-Tech Publications to Write About You.

By: Material type: TextTextPublisher: Portsmouth : MarketingSherpa, Incorporated, 2003Copyright date: ©2003Edition: 1st edDescription: 1 online resource (132 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781932353198
Subject(s): Genre/Form: Additional physical formats: Print version:: High-Tech FAMELOC classification:
  • PN4784.C7 -- H54 2003eb
Online resources:
Contents:
Intro -- Table of Contents -- Introduction -- Part I Practical Advice on Impressing Journalists, Analysts, &amp -- Winning Awards -- Top Three Ways PR People Annoy the Heck out of Journalists -- Top 7 Mistakes to Avoid When Pitching High-Tech Reporters -- A Press Release So Bad Business 2.0 Editors Say "Fire That Flack! -- Top 3 Online PR Mistakes B2B High-Tech Companies Often Make -- How to Impress Industry Analysts at Gartner, Forrester, IDC, Jupiter &amp -- Others -- Top Seven Online PR Action Items for B2B Marketers -- 5 Tips from Codie Awards Judge: How to Improve Your Chances of Winning -- Part II Four Inspirational Case Studies on High-Tech Companies Using Clever PR Tactics to Become More Famous -- CASE STUDY #1: How to Get Fortune 500 Clients to Evangelize with Press, Analysts &amp -- Sales Prospects on Your Behalf -- CASE STUDY #2: Deloitte &amp -- Touche Uses Clever Radio Ads &amp -- Email Newsletter Sponsorships to Get New Clients -- CASE STUDY #3: Best Practices in PR - How to Go From Zilch Coverage to 200+ Tech Media Interviews in 18 Months -- CASE STUDY #4: B2B Marketer Gets High Ticket Sales Leads from a Cheap B2C Publicity Web Site -- Part III Top 25 Influential High-Tech &amp -- Business Journalists Reveal How You Can Plant Stories in Their Publications -- PROFILE #1: Dan Beyers, Washington Post -- PROFILE #2: Debra Donston, eWEEK -- PROFILE #3: Walter Mossberg, Wall Street Journal -- PROFILE #4: Brian Gillooly, Optimize Magazine -- PROFILE #5: Tyler Hamilton, Toronto Star -- PROFILE #6: David Satterfield, San Jose Mercury News -- PROFILE #7: Leonard Fischer, Gannett News Service -- PROFILE #8: Kate McLucas, InfoWorld -- PROFILE #9: Paul Gillin, TechTarget -- PROFILE #10: Kelley Damore, CRN -- PROFILE #11: Justin Kestelyn, Intelligent Enterprise magazine -- PROFILE #12: Stephanie Stahl, InformationWeek.
PROFILE #13: David Strom, VARBusiness -- PROFILE #14: Rick Pastore, CIO Magazine -- PROFILE #15: Jesse Barkin, Wired News -- PROFILE #16: Bob Thompson, CRMGuru.com -- PROFILE #17: Sarah Murray, iSource -- PROFILE #18: Alan Webber, Fast Company -- PROFILE #19: James (Jim) Aley, Business 2.0 Magazine -- PROFILE #20: Mark Morrison, BusinessWeek -- PROFILE #21: Paul Maidment, Forbes.com -- PROFILE #22: Jonathan Erickson, BYTE.com -- PROFILE #23: Christine Tatum, Chicago Tribune -- PROFILE #24: David Lawrence, Online Tonight -- PROFILE #25: Tom Steinert-Threlkeld, Baseline -- About MarketingSherpa.
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Intro -- Table of Contents -- Introduction -- Part I Practical Advice on Impressing Journalists, Analysts, &amp -- Winning Awards -- Top Three Ways PR People Annoy the Heck out of Journalists -- Top 7 Mistakes to Avoid When Pitching High-Tech Reporters -- A Press Release So Bad Business 2.0 Editors Say "Fire That Flack! -- Top 3 Online PR Mistakes B2B High-Tech Companies Often Make -- How to Impress Industry Analysts at Gartner, Forrester, IDC, Jupiter &amp -- Others -- Top Seven Online PR Action Items for B2B Marketers -- 5 Tips from Codie Awards Judge: How to Improve Your Chances of Winning -- Part II Four Inspirational Case Studies on High-Tech Companies Using Clever PR Tactics to Become More Famous -- CASE STUDY #1: How to Get Fortune 500 Clients to Evangelize with Press, Analysts &amp -- Sales Prospects on Your Behalf -- CASE STUDY #2: Deloitte &amp -- Touche Uses Clever Radio Ads &amp -- Email Newsletter Sponsorships to Get New Clients -- CASE STUDY #3: Best Practices in PR - How to Go From Zilch Coverage to 200+ Tech Media Interviews in 18 Months -- CASE STUDY #4: B2B Marketer Gets High Ticket Sales Leads from a Cheap B2C Publicity Web Site -- Part III Top 25 Influential High-Tech &amp -- Business Journalists Reveal How You Can Plant Stories in Their Publications -- PROFILE #1: Dan Beyers, Washington Post -- PROFILE #2: Debra Donston, eWEEK -- PROFILE #3: Walter Mossberg, Wall Street Journal -- PROFILE #4: Brian Gillooly, Optimize Magazine -- PROFILE #5: Tyler Hamilton, Toronto Star -- PROFILE #6: David Satterfield, San Jose Mercury News -- PROFILE #7: Leonard Fischer, Gannett News Service -- PROFILE #8: Kate McLucas, InfoWorld -- PROFILE #9: Paul Gillin, TechTarget -- PROFILE #10: Kelley Damore, CRN -- PROFILE #11: Justin Kestelyn, Intelligent Enterprise magazine -- PROFILE #12: Stephanie Stahl, InformationWeek.

PROFILE #13: David Strom, VARBusiness -- PROFILE #14: Rick Pastore, CIO Magazine -- PROFILE #15: Jesse Barkin, Wired News -- PROFILE #16: Bob Thompson, CRMGuru.com -- PROFILE #17: Sarah Murray, iSource -- PROFILE #18: Alan Webber, Fast Company -- PROFILE #19: James (Jim) Aley, Business 2.0 Magazine -- PROFILE #20: Mark Morrison, BusinessWeek -- PROFILE #21: Paul Maidment, Forbes.com -- PROFILE #22: Jonathan Erickson, BYTE.com -- PROFILE #23: Christine Tatum, Chicago Tribune -- PROFILE #24: David Lawrence, Online Tonight -- PROFILE #25: Tom Steinert-Threlkeld, Baseline -- About MarketingSherpa.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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