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Winning Power : Canadian Campaigning in the Twenty-First Century.

By: Material type: TextTextPublisher: Montreal : McGill-Queen's University Press, 2014Copyright date: ©2014Edition: 1st edDescription: 1 online resource (243 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780773590366
Subject(s): Genre/Form: Additional physical formats: Print version:: Winning PowerDDC classification:
  • 324.70971
LOC classification:
  • JL193 .F53 2014
Online resources:
Contents:
Cover -- Contents -- Figures and Tables -- Introduction -- PART I: THE PERMANENT REALITY OF CAMPAIGNING -- 1 Fundamental Concepts -- 2 Playing by the Rules -- 3 Strategy I: Positioning -- 4 Strategy II: Triage and Concentration -- PART II: THE CHANGING REALITY OF CAMPAIGNING -- 5 The Technology of Persuasion -- 6 The Importance of Money -- 7 The Permanent Campaign -- 8 Going Negative -- PART III: FEAR AND LOATHING IN ALBERTA -- 9 Fear and Loathing in Alberta -- 10 Applying the Principles -- Appendix: The Calgary Centre By-Election: A Clash of Campaign Models (with Ryan Pike) -- Notes -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- V -- W -- Z.
Summary: How money and technology are changing Canadian political campaigns.
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Cover -- Contents -- Figures and Tables -- Introduction -- PART I: THE PERMANENT REALITY OF CAMPAIGNING -- 1 Fundamental Concepts -- 2 Playing by the Rules -- 3 Strategy I: Positioning -- 4 Strategy II: Triage and Concentration -- PART II: THE CHANGING REALITY OF CAMPAIGNING -- 5 The Technology of Persuasion -- 6 The Importance of Money -- 7 The Permanent Campaign -- 8 Going Negative -- PART III: FEAR AND LOATHING IN ALBERTA -- 9 Fear and Loathing in Alberta -- 10 Applying the Principles -- Appendix: The Calgary Centre By-Election: A Clash of Campaign Models (with Ryan Pike) -- Notes -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- V -- W -- Z.

How money and technology are changing Canadian political campaigns.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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