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Literary Advertising and the Shaping of British Romanticism.

By: Material type: TextTextPublisher: Baltimore : Johns Hopkins University Press, 2013Copyright date: ©2013Edition: 1st edDescription: 1 online resource (213 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781421410715
Subject(s): Genre/Form: Additional physical formats: Print version:: Literary Advertising and the Shaping of British RomanticismDDC classification:
  • 070.50941090/033
LOC classification:
  • Z326 .M37 2013
Online resources:
Contents:
Cover -- Contents -- Acknowledgments -- INTRODUCTION: Entangled Histories -- CHAPTER 1 Advertising in the Romantic Century -- CHAPTER 2 The Progress of Puffery -- CHAPTER 3 Building Brand Byron -- CHAPTER 4 L.E.L., Bandwagon Marketing, and the Rise of Visual Culture -- CHAPTER 5 Puffery and the "Death" of Literature in Late-Romantic Britain -- CONCLUSION: The Art of Advertising -- Notes -- Bibliography -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W.
Summary: Mason uses the antics of Romantic-era advertising to illustrate the profound implications of commercial modernity, both in economic practices governing the book trade and, more broadly, in the development of the modern idea of literature.
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Cover -- Contents -- Acknowledgments -- INTRODUCTION: Entangled Histories -- CHAPTER 1 Advertising in the Romantic Century -- CHAPTER 2 The Progress of Puffery -- CHAPTER 3 Building Brand Byron -- CHAPTER 4 L.E.L., Bandwagon Marketing, and the Rise of Visual Culture -- CHAPTER 5 Puffery and the "Death" of Literature in Late-Romantic Britain -- CONCLUSION: The Art of Advertising -- Notes -- Bibliography -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W.

Mason uses the antics of Romantic-era advertising to illustrate the profound implications of commercial modernity, both in economic practices governing the book trade and, more broadly, in the development of the modern idea of literature.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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