Presentation Planning and Media Relations for the Pharmaceutical Industry.

Cover -- Half Title -- Title -- Copyright -- Contents -- List of figures -- Preface -- Acknowledgements -- Part I Preparing and Delivering Formal Presentations -- Introduction to Part I -- 1 Learning and Communication -- Communication objectives -- The main problems in communication -- The importance of values -- The message being transmitted -- The filters through which the message passes -- Methods of communication -- The environment -- How can we communicate more effectively? -- Points to remember -- The listeners' point of view -- 2 Preparing your Presentation -- What should you prepare? -- Studying your audience -- Title -- Structure -- Preparing your notes -- Assembling your notes -- Preparing yourself -- Speaking to foreign and mixed audiences -- Preparing a speech in note form -- Dos and don'ts for speakers -- 3 Beginning your Presentation -- Your three objectives and how to achieve them -- Conclusion -- 4 Conducting your Presentation -- Your four objectives and how to achieve them -- Dealing with questions -- 5 Ending your Presentation -- Your objectives at the end -- Asking for action -- Closing techniques -- Conclusion -- 6 Using Visual Aids -- Characteristics of good visual aids -- Types of visual aid -- Approaches to different media -- Size -- Colour -- Legibility -- Numbers, statistics and financial data -- Dos and don'ts -- Summary -- 7 Video Conferencing -- Technical factors -- Social skills -- An example of video conferencing facilities -- Conclusion -- Appendix to Part I Audio-Visual Projection -- Room facilities -- Seating plan and screen type -- Screen and image size -- Two-image presentations -- Loudspeaker location -- Projector location -- Part II Handling the Media -- Introduction to Part II -- 8 Facing the Media -- Factors in favour -- Factors against -- Co-operating with the media -- 9 Dealing with the Press.

The conventions -- Avoiding misrepresentation -- Features for publication -- Some real- life case studies -- Dealing with the press: a checklist -- 10 Preparing for a Television Interview -- Deciding to do the interview -- Gathering information from the media -- Preparing yourself -- Anticipating the interviewer's approach -- Dress and appearance -- Dealing with crisis -- 11 The Day of the Interview -- Getting to the television studio -- What to expect -- Who does what -- Your notes -- Voice test -- Nerves -- Verbal behaviour on camera -- Physical behaviour on camera -- Some teletips -- 12 Handling the Television Interview -- Exploiting silence -- Dealing with questions -- Developing a positive approach -- Verbal style -- Mannerisms -- Some more teletips -- Self-assessment -- Different types of television interview -- 13 Preparing for and Handling a Radio Interview -- Differences between radio and television -- Know your audience -- Preparing for a radio interview -- Handling the radio interview -- Types of radio interview -- Five tips for radio interviewees -- 14 Guidelines for Media Interviews -- Legal guidelines for radio and television interviews -- Robin Day's Code for television interviewers -- Fourteen ways to deal with the press -- Talking to reporters: a glossary of terms -- Complaints -- Final checklist -- Appendix to Part II Training in Media Relations -- External courses -- Individual tuition -- An in-house programme -- How to structure a company programme -- Media perception questionnaire -- References and Recommended Reading -- Index.

This title was first published in 2003. Presenting information is a vital part of the job of both the medical director and other senior executives in the pharmaceutical industry, and yet the majority receive no training for this.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.