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Marketing Matters : A Guide for Health Care Executives.

By: Contributor(s): Material type: TextTextPublisher: Chicago : Health Administration Press, 2007Copyright date: ©2007Edition: 1st edDescription: 1 online resource (168 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781567933222
Subject(s): Genre/Form: Additional physical formats: Print version:: Marketing MattersDDC classification:
  • 362.1068/8
LOC classification:
  • RA410 .56 -- .T49 2007eb
Online resources:
Contents:
Intro -- Contents -- Foreword -- Preface -- Acknowledgments -- An Introduction to Healthcare Marketing -- The Marketing Process -- Marketing Research and Planning -- The Dollars and Sense of Marketing -- Market Positioning and Strategy Development -- The Promotional Toolbox -- The Changing Marketing Paradigm -- Measuring the Effectiveness of Marketing -- Healthcare Marketing: A Survival Strategy -- About the Authors.
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Intro -- Contents -- Foreword -- Preface -- Acknowledgments -- An Introduction to Healthcare Marketing -- The Marketing Process -- Marketing Research and Planning -- The Dollars and Sense of Marketing -- Market Positioning and Strategy Development -- The Promotional Toolbox -- The Changing Marketing Paradigm -- Measuring the Effectiveness of Marketing -- Healthcare Marketing: A Survival Strategy -- About the Authors.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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