Goliath's Revenge : How Established Companies Turn the Tables on Digital Disruptors.

Intro -- Goliath's Revenge: How Established Companies Turn the Tables on Digital Disruptors -- Contents -- Foreword -- Chapter 1 How Much Time Do You Have? -- Rewriting David versus Goliath -- The Resurgence of General Motors -- The Six Rules of Goliath's Revenge -- Rule 1: Deliver Step-Change Customer Outcomes -- Rule 2: Pursue Big I and Little I Innovation -- Rule 3: Use Your Data as Currency -- Rule 4: Accelerate through Innovation Networks -- Rule 5: Value Talent over Technology -- Rule 6: Reframe Your Purpose -- How Much Time Have You Got? -- Time to Jump In -- Chapter 2 The Incumbent's Advantage -- Your Crown Jewels -- Self-Funding Innovation -- Brand Reach -- Existing Customer Relationships -- Installed Base -- Data Sets -- Blocking Patents -- Standards Influence -- What Are Your Crown Jewels? -- Chapter 3 Winner Takes Most -- The End of Average -- The Retail Industry: A Cautionary Tale -- The Customer Expectation Ratchet -- My Car Gets Better with Age -- Our Trains Have Zero Unplanned Downtime -- Why Time Is of the Essence -- Parabolic Customer Adoption -- Perpetual Algorithmic Advantage -- Note -- Chapter 4 Rule 1: Deliver Step-Change Customer Outcomes -- Pick a Destination: Thinking Customer-In -- Plan Your Journey: The Stairway to Value -- Visionaries versus Conservatives -- Pragmatists in Pain versus Pragmatists with Options -- Applying the Stairway to Value: Examples -- Fit Your BHAG to the Stairway to Value -- Get Going: Whole Offers by Step -- Rule 1: Company and Career Readiness -- Company Readiness Self-Assessment -- Career Readiness Self-Assessment -- Rule 1 Readiness Summary -- Chapter 5 Rule 2: Pursue Big I and Little I Innovation -- Differentiate Big I from Little I -- Nurture a Company-wide Innovation Culture -- Your Central Innovation Group -- Expanding Your Innovation Funnel -- Act Fast on Little I Opportunities.

Step 1: Charter -- Step 2: Resource -- Step 3: Implement -- Step 4: Learn -- Unlock the Power of And -- Launch Your Venture Investment Board -- Why Big I Initiatives Need Protection -- What Decisions Can Your VIB Make? -- Who Should Lead Your VIB? -- How Do I Know Our VIB Is Working? -- Run the Big I Relay Race -- Step 1: Ideate -- Step 2: Validate -- Step 3: Pilot -- Step 4: Scale -- Mastercard Pursues Both Big I and Little I -- Stress-Test Your Innovation Program -- Rule 2: Company and Career Readiness -- Company Readiness Self-Assessment -- Career Readiness Self-Assessment -- Rule 2 Readiness Summary -- Note -- Chapter 6 Rule 3: Use Your Data as Currency -- Some Historical Context -- Entertainment Goes Left Brain -- Moneyball Wins Games -- Build Your Data Balance Sheet -- Think Broadly about Your Data Assets -- Understand Your Data Liabilities -- Rate the Quality of Each Data Asset -- Pay Special Attention to the Edge -- Value Data Optionality -- Maximize Return on Data -- Digital Customer Segments -- Master Machine Learning -- The Weather Channel -- Rule 3: Company and Career Readiness -- Company Readiness Self-Assessment -- Career Readiness Self-Assessment -- Rule 3 Readiness Summary -- Note -- Chapter 7 Rule 4: Accelerate through Innovation Networks -- Overcome the Curse of We Know Everything -- Inhibitors of Open Innovation -- Procter &amp -- Gamble Makes the Pivot -- Open Up Innovation Channels -- The Gives and Gets of Open Innovation Channels -- Become Easy to Innovate With -- Demonstrate Commitment -- Set Clear Objectives -- Dedicate Resources -- Empower an Investment Committee -- Adopt a Lean Process -- Minimize Legal Friction -- Build an Innovation Sandbox -- Install a Culture of Exploration -- Expand Your Corporate Development Toolkit -- Corporate Venturing: Intel Capital -- Intellectual Property Licensing: Google and IBM.

Corporate Incubation: UnitedHealthcare -- Spin-Outs: GE and Rabobank -- Joint Ventures: GlaxoSmithKline and McLaren -- Acquisitions: Under Armour -- NASA Opens Up -- Rule 4: Company and Career Readiness -- Company Readiness Self-Assessment -- Career Readiness Self-Assessment -- Rule 4 Readiness Summary -- Notes -- Chapter 8 Rule 5: Value Talent over Technology -- How Penn Medicine Is Changing Healthcare -- Honor Institutional Knowledge -- Go Beyond 3D Digital Roles -- Product Incubation Managers -- Behavioral Scientists -- Journey Mappers -- Business Modelers -- Solution Finders -- Emerging Technology Specialists -- Invest in Preemptive Skill Development -- Internal Development and Mobility -- External Recruiting -- Partners and Freelancers -- Skill Grafting -- Prioritize Your Talent Sourcing Options -- Value Venture General Managers -- Getting to the Balanced T -- Cisco Builds a Venture General Manager Bench -- Optimize the AI-Human Balance -- The Three Phases of AI Migration -- Improve Your Digital Dexterity -- Growing Your Digital Dexterity -- Rule 5: Company and Career Readiness -- Company Readiness Self-Assessment -- Career Readiness Self-Assessment -- Rule 5 Readiness Summary -- Chapter 9 Rule 6: Reframe Your Purpose -- Raise Your Sights -- Apple Raises Its Sights -- Answer the Five Whys -- Embrace Smart Cannibalization -- The Two-Speed Organization Model -- Culture of Innovation -- Tribe of Intrapreneurs -- Minimal Administrative Friction -- Access to Crown Jewels -- Executive Air Cover -- Engage the Next Generation -- Align Top Down -- Your Leadership Team -- Your Board of Directors -- Your Employees -- Your Partners -- Your Shareholders -- Your Customers -- Lead by Example -- Discovery Reframes Its Purpose -- Rule 6: Company and Career Readiness -- Company Readiness Self-Assessment -- Career Readiness Self-Assessment.

Rule 6 Readiness Summary -- Note -- Chapter 10 Company View: Your Disruptor's Playbook -- You Are Not Too Late -- Balance Digital Offense and Defense -- Fund Big I Innovation -- Leverage Your Data Assets -- Open Up Your Innovation -- Install a Formal Innovation Process -- Upgrade Your Talent -- Align around Your New Purpose -- Your Disruptor's Playbook -- What Is Our End Goal? -- How Will We Achieve It? -- Why Are We Even Doing This? -- Mastercard Executes Its Disruptor's Playbook -- Prioritizing Your Initiatives -- Your Foundation -- Your Spike -- Your Plan -- The Feedback Loops -- Your Integrated Disruptor's Playbook -- Making Mid-Course Adjustments -- Monthly Initiative Checkpoints -- Quarterly Capability Self-Assessments -- Annual Strategy Review -- Note -- Chapter 11 Career View: Disrupt Yourself -- Professional Readiness for the Six Rules -- Senior Executive -- Midlevel Manager -- Entry-Level Employee -- Balancing Your Triple Bottom Line -- Lifetime Earnings -- Lifetime Fulfillment -- Social Impact -- Navigating Choppy Waters -- Your Purpose and Headline -- Your Statement of Purpose -- Your Future Headline -- Your Personal Action Plan -- The Time Is Now -- Appendix: Goliath's Revenge Rule Templates -- About the Authors -- Index -- EULA.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.