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A Word from Our Sponsor : Admen, Advertising, and the Golden Age of Radio.

By: Material type: TextTextPublisher: New York : Fordham University Press, 2013Copyright date: ©2013Edition: 1st edDescription: 1 online resource (404 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780823255238
Subject(s): Genre/Form: Additional physical formats: Print version:: A Word from Our SponsorDDC classification:
  • 659.142097309041
LOC classification:
  • HF6146.R3 -- M49 2014eb
Online resources:
Contents:
Intro -- Contents -- Acknowledgments -- Introduction -- Dramatizing a Bar of Soap -- The Fourth Dimension of Advertising -- They Sway Millions as If by Some Magic Wand -- ''Who Owns the Time?'' -- The 1930s' Turn to the Hard Sell -- The Ballet and Ballyhoo of Radio Showmanship -- Two Agencies -- Madison Avenue in Hollywood -- Advertising and Commercial Radio during World War II, 1942-45 -- On a Treadmill to Oblivion -- Conclusion -- Notes -- Bibliography -- Index.
Summary: Describes how admen, advertising agencies, and sponsors shaped U.S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. Views the development of twentieth-century popular culture through the lens of the advertising and broadcasting industries. Examines the intersection of commerce and culture in American mass media.
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Intro -- Contents -- Acknowledgments -- Introduction -- Dramatizing a Bar of Soap -- The Fourth Dimension of Advertising -- They Sway Millions as If by Some Magic Wand -- ''Who Owns the Time?'' -- The 1930s' Turn to the Hard Sell -- The Ballet and Ballyhoo of Radio Showmanship -- Two Agencies -- Madison Avenue in Hollywood -- Advertising and Commercial Radio during World War II, 1942-45 -- On a Treadmill to Oblivion -- Conclusion -- Notes -- Bibliography -- Index.

Describes how admen, advertising agencies, and sponsors shaped U.S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. Views the development of twentieth-century popular culture through the lens of the advertising and broadcasting industries. Examines the intersection of commerce and culture in American mass media.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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