B4B : How Technology and Big Data Are Reinventing the Customer-Supplier Relationship.
Material type:
- text
- computer
- online resource
- 9780986046216
- 658.72
- QA76.9.D32 -- W66 2013eb
Cover -- Copyright -- Contents -- Introduction -- Chapter 1: The Origins of B2B -- Chapter 2: New Leaders Emerge -- Chapter 3: It's the Outcome! -- Chapter 4: B4B -- Chapter 5: Connectedness and the Tower of Power -- Chapter 6: Capabilities-Led Transformation -- Chapter 7: Pivot 1: Land + Expand Selling -- Chapter 8: Pivot 2: Adoption Services -- Chapter 9: Pivot 3: The Data Handshake -- Chapter 10: Crossing the Line -- Epilogue -- Endnotes -- Index.
Description based on publisher supplied metadata and other sources.
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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