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Round the Clock : How a 24×7 Digital Marketplace Is Transforming Business.

By: Material type: TextTextPublisher: New Delhi : SAGE Publications India Pvt, Ltd., 2019Copyright date: ©2018Edition: 1st edDescription: 1 online resource (201 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9789352808229
Subject(s): Genre/Form: Additional physical formats: Print version:: Round the ClockDDC classification:
  • 381.142
LOC classification:
  • HC79.I55 T588 2018
Online resources:
Contents:
Cover -- Contents -- Preface -- Acknowledgements -- Chapter 1 Shifting Paradigms -- Chapter 2 Infinity Is Here -- Chapter 3 Perceptions Matter -- Chapter 4 No More Gatekeepers -- Chapter 5 Active Ends Passive -- Chapter 6 Bye-Bye Habits -- Chapter 7 Here Comes the Atom Family -- Chapter 8 Outing Everything -- Chapter 9 Inhibitions on the Loose -- Chapter 10 Lining It Up, GettingIt Right -- Epilogue -- Bibliography -- About the Author.
Summary: Documents and reveals the transformational impact of an infinite digital marketplace on business and marketing.
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Cover -- Contents -- Preface -- Acknowledgements -- Chapter 1 Shifting Paradigms -- Chapter 2 Infinity Is Here -- Chapter 3 Perceptions Matter -- Chapter 4 No More Gatekeepers -- Chapter 5 Active Ends Passive -- Chapter 6 Bye-Bye Habits -- Chapter 7 Here Comes the Atom Family -- Chapter 8 Outing Everything -- Chapter 9 Inhibitions on the Loose -- Chapter 10 Lining It Up, GettingIt Right -- Epilogue -- Bibliography -- About the Author.

Documents and reveals the transformational impact of an infinite digital marketplace on business and marketing.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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