Regulatory Fit and Persuasion Through Advocacy Messages and Narratives.
Material type:
- text
- computer
- online resource
- 9781612090474
- 153.8/52
- BF637.P4 -- V38 2010eb
Intro -- REGULATORY FIT AND PERSUASION THROUGH ADVOCACY MESSAGES AND NARRATIVES -- REGULATORY FIT AND PERSUASION THROUGH ADVOCACY MESSAGES AND NARRATIVES -- CONTENTS -- ABSTRACT -- INTRODUCTION -- Chapter 1 REGULATORY FIT, FEELING RIGHT AND ENGAGEMENT STRENGTH -- Eliciting Experiences of Regulatory Fit -- Regulatory Fit with Means of Engagement and with Outcomes -- Chapter 2 PERSUASION THROUGH ADVOCACY MESSAGES -- Research on Regulatory Fit and Persuasion Through Advocacy Messages -- Fit with Means of Engagement -- Fit with Outcomes -- Hypotheses about the Interplay of Elaboration Likelihood and Regulatory Fit in Persuasion Through Advocacy Messages -- When Elaboration Likelihood is Low -- When Elaboration Likelihood is Unconstrained to be Either -- High or Low -- When Elaboration Likelihood is High -- Chapter 3 PERSUASION VIA NARRATIVES -- Transportation and Persuasion -- Research on Regulatory Fit and Persuasion -- Via Narratives -- Incidental Regulatory Fit -- Integral Regulatory Fit with Experimentally Effective But Not-Transporting Narratives -- Transportation Likelihood -- Effects of Regulatory Fit on Narrative Transportation And Persuasion: Hypotheses Organized By Transportation Likelihood -- When Transportation Likelihood is Constrained to Be Low -- When Transportation Likelihood Is Unconstrained to Be -- High or Low -- When Transportation Likelihood is Constrained to Be High -- Chapter 4 CONCLUSION -- ACKNOWLEDGEMENT -- REFERENCES -- INDEX -- Blank Page.
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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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