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Marketing of Industrial Goods.

By: Material type: TextTextPublisher: Mumbai : Global Media, 2007Copyright date: ©2008Edition: 1st edDescription: 1 online resource (217 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781642876062
Subject(s): Genre/Form: Additional physical formats: Print version:: Marketing of Industrial GoodsLOC classification:
  • HF5415.1263.C44 2008
Online resources:
Contents:
COVER -- CONTENTS -- An Overview of Industrial Marketing -- The Demand for Industrial Products -- The Industrial Customer -- The Purchase System -- Marketing Intelligence -- Marketing Strategy -- Performance Standards and Instruments of Control.
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COVER -- CONTENTS -- An Overview of Industrial Marketing -- The Demand for Industrial Products -- The Industrial Customer -- The Purchase System -- Marketing Intelligence -- Marketing Strategy -- Performance Standards and Instruments of Control.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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