Marketing of Industrial Goods.
Material type:
- text
- computer
- online resource
- 9781642876062
- HF5415.1263.C44 2008
COVER -- CONTENTS -- An Overview of Industrial Marketing -- The Demand for Industrial Products -- The Industrial Customer -- The Purchase System -- Marketing Intelligence -- Marketing Strategy -- Performance Standards and Instruments of Control.
Description based on publisher supplied metadata and other sources.
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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