Channel Management and Retail Marketing.

COVER -- BRIEF CONTENTS -- SECTION - I : PHYSICAL DISTRIBUTION AND CHANNEL MANAGEMENT -- MARKETING CHANNELS -- PHYSICAL DISTRIBUTION MANAGEMENT -- WHOLESALERS -- RETAILERS -- FRANCHISING -- MANAGING MARKETING CHANNELS AND CHANNEL CONFLICTS -- CHANNELS FOR CONSUMER GOODS,INDUSTRIAL GOODS AND SERVICES -- MULTI-LEVEL MARKETING (MLM) -- OVERVIEW OF SUPPLY CHAIN MANAGEMENT (SCM) -- SECTION - II : RETAIL MARKETING MANAGEMENT -- TYPES OF RETAILERS -- SUPERMARKETS,DEPARTMENT STORES AND CHAIN STORES MANAGEMENT -- STORE LAYOUT -- RETAIL MERCHANDISING AND SHOP DISPLAYS -- RETAIL ADVERTISING AND SALES PROMOTION -- ONLINE RETAILING -- CHANGING FACE OF RETAILING -- RETAILING IN INDIA -- Annexure.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.