Services Management [Including Skill Development].
Material type:
- text
- computer
- online resource
- 9789350243282
- HD9980.5.R36 2010
COVER -- Contents -- Part-A -- Introduction to Services Sector -- Marketing Mix in Service Industry -- Knowledge of the Customer -- Planning and Managing Service Delivery -- Tourism Management -- Management of Hotel Industry -- Health Care Services -- Part- B -- Skill Development Exercises.
Description based on publisher supplied metadata and other sources.
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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