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Foundations of Advertising : Theory and Practice.

By: Contributor(s): Material type: TextTextPublisher: Mumbai : Global Media, 2007Copyright date: ©2008Edition: 1st edDescription: 1 online resource (749 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781642875836
Subject(s): Genre/Form: Additional physical formats: Print version:: Foundations of AdvertisingLOC classification:
  • HF5823.C48 2008
Online resources:
Contents:
COVER -- CONTENTS -- Celebrating 100 Years of Indian Advertising -- Advertising World -- Fundamentals of Advertising: I -- Fundamentals of Advertising: II -- Types of Advertising -- Advertising as a Career -- Advertising Business -- Campaign Planning and Creativity in Advertising -- Advertising Budget -- Media Selection, Planning, Scheduling &amp -- Strategy -- Print Media: Newspapers and Magazines -- Electronic Media: TV: The New Golden Goose -- Electronic Media: Radio -- Media of the New Millennium - Internet -- Outdoor and Transit Media -- Direct Marketing (DM), Cinema and Miscellaneous Media -- Message Design and Development -- Advertising Appeals -- Advertisement Copy for Print Media -- Copywriting for Radio, TV and Outdor Media -- Advertisement Art - The Layout of Advertisements -- Advertising Art - Preparation of a Layout: I -- Advertising Art - Preparation of a Layout: II -- Glamour of Advertising: Models, Fashion Shows, VJs, DJs, RJs and MCs -- Print Ad Production -- TV Commercial/ Ad Film Production -- Production of Animation Films -- Fundamentals of Computer Graphics -- Ad Effectiveness -- Marketing Research -- Advertisement Stalwarts -- Advertisement and Society -- Case Studies -- Index.
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COVER -- CONTENTS -- Celebrating 100 Years of Indian Advertising -- Advertising World -- Fundamentals of Advertising: I -- Fundamentals of Advertising: II -- Types of Advertising -- Advertising as a Career -- Advertising Business -- Campaign Planning and Creativity in Advertising -- Advertising Budget -- Media Selection, Planning, Scheduling &amp -- Strategy -- Print Media: Newspapers and Magazines -- Electronic Media: TV: The New Golden Goose -- Electronic Media: Radio -- Media of the New Millennium - Internet -- Outdoor and Transit Media -- Direct Marketing (DM), Cinema and Miscellaneous Media -- Message Design and Development -- Advertising Appeals -- Advertisement Copy for Print Media -- Copywriting for Radio, TV and Outdor Media -- Advertisement Art - The Layout of Advertisements -- Advertising Art - Preparation of a Layout: I -- Advertising Art - Preparation of a Layout: II -- Glamour of Advertising: Models, Fashion Shows, VJs, DJs, RJs and MCs -- Print Ad Production -- TV Commercial/ Ad Film Production -- Production of Animation Films -- Fundamentals of Computer Graphics -- Ad Effectiveness -- Marketing Research -- Advertisement Stalwarts -- Advertisement and Society -- Case Studies -- Index.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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