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Product Management.

By: Material type: TextTextPublisher: Mumbai : Global Media, 2008Copyright date: ©2009Edition: 1st edDescription: 1 online resource (344 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9789350434314
Subject(s): Genre/Form: Additional physical formats: Print version:: Product ManagementLOC classification:
  • TS155.C48 2009
Online resources:
Contents:
COVER -- CONTENTS -- PRODUCT: BASIC CONCEPTS -- MARKETING ENVIRONMENT FOR PRODUCT AND BRAND MANAGEMENT -- PRODUCT PLANNING -- PRODUCT MARKET STRATEGIES FOR LEADERS, CHALLENGERS, FOLLOWERS -- PRODUCT LIFE CYCLE AND MARKET EVOLUTION -- NEW PRODUCTS: PLANNING AND DEVELOPMENT -- THE CREATIVE SPARK -- DESIGNING THE OFFER -- PRICING THE OFFER -- CONCEPT AND PRODUCT TESTING -- TEST MARKETING -- BUDGETING FOR PRODUCTS -- BRANDING DECISIONS -- THE ANATOMY OF A BRAND -- BRAND CULTURE AND BRAND RITUALS -- LEVERAGING BRANDS -- BRAND EQUITY -- BRAND BUILDING -- PRODUCT AND BRAND FAILURES -- MARKETING ORGANISATION -- PACKAGING -- CONSUMER PROTECTION -- CASE STUDIES -- BIBLIOGRAPHY.
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COVER -- CONTENTS -- PRODUCT: BASIC CONCEPTS -- MARKETING ENVIRONMENT FOR PRODUCT AND BRAND MANAGEMENT -- PRODUCT PLANNING -- PRODUCT MARKET STRATEGIES FOR LEADERS, CHALLENGERS, FOLLOWERS -- PRODUCT LIFE CYCLE AND MARKET EVOLUTION -- NEW PRODUCTS: PLANNING AND DEVELOPMENT -- THE CREATIVE SPARK -- DESIGNING THE OFFER -- PRICING THE OFFER -- CONCEPT AND PRODUCT TESTING -- TEST MARKETING -- BUDGETING FOR PRODUCTS -- BRANDING DECISIONS -- THE ANATOMY OF A BRAND -- BRAND CULTURE AND BRAND RITUALS -- LEVERAGING BRANDS -- BRAND EQUITY -- BRAND BUILDING -- PRODUCT AND BRAND FAILURES -- MARKETING ORGANISATION -- PACKAGING -- CONSUMER PROTECTION -- CASE STUDIES -- BIBLIOGRAPHY.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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