Marketing Research.

COVER -- CONTENTS -- PART -I INTRODUCTION, NATURE AND SCOPE OF MARKETING RESEARCH -- CHAPTER 1 : INTRODUCTION TO MARKETING RESEARCH -- CHAPTER 2 : BASIC CONCEPTS AND RESEARCH DESIGN -- PART - II METHODS OF COLLECTING DATA -- CHAPTER 3 : SOURCES AND COLLECTION OF MARKET INFORMATION -- CHAPTER 4 : PRIMARY DATA COLLECTION -- CHAPTER 5 : SECONDARY SOURCES OF DATA COLLECTION -- PART-III RESEARCH PROCESS &amp -- ANALYSIS -- CHAPTER 6 : THE RESEARCH PROCESS -- CHAPTER 7 : ANALYSIS OF DATA AND ATTITUDE MEASUREMENT -- CHAPTER 8 : MEASUREMENT OF DIFFERENCES AND ASSOCIATIONS -- PART - IV INFORMATION AND APPLICATIONS OF MARKETING RESEARCH -- CHAPTER 9 : THE MARKETING INFORMATION SYSTEM -- CHAPTER 10 : INTERNET MARKETING RESEARCH -- CHAPTER 11 : VIEW OF THE TRADITIONAL APPLICATIONS -- CHAPTER 12 : CURRENT AND EMERGING APPLICATIONS OF MARKETING RESEARCH -- PART -V CASES -- APPENDIX -- APPENDIX I -- APPENDIX II -- APPENDIX III -- APPENDIX IV -- APPENDIX V.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.