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International Marketing : Text and Cases.

By: Material type: TextTextPublisher: Mumbai : Global Media, 2009Copyright date: ©2010Edition: 1st edDescription: 1 online resource (438 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9789350432372
Subject(s): Genre/Form: Additional physical formats: Print version:: International MarketingLOC classification:
  • HF1416.C44 2010
Online resources:
Contents:
COVER -- CONTENTS -- INTERNATIONAL MARKETING:AN INTRODUCTION -- INTERNATIONAL MARKETING ENVIRONMENT -- MNCs AND INTERNATIONAL BUSINESS -- INTERNATIONAL MARKETING INTELLIGENCE -- MARKET SELECTION -- MARKET ENTRY STRATEGIES -- INTERNATIONAL ORGANISATION -- MARKET COVERAGE STRATEGIES -- INTERNATIONAL PRODUCT DECISIONS -- INTERNATIONAL PRICING -- INTERNATIONAL DISTRIBUTION -- INTERNATIONAL PROMOTION -- EXPORT FINANCE -- EXPORT RISK INSURANCE -- QUALITY CONTROL AND PRE-SHIPMENT INSPECTION -- TRADE IN SERVICES -- TECHNOLOGICAL DEVELOPMENTS AND INTERNATIONAL MARKETING -- INTERNATIONAL NEGOTIATON -- TRADE POLICY AND REGULATION OF INDIA -- EXPORT PROMOTION -- TRADE AND BOP OF INDIA -- EXPORT PROCEDURES AND DOCUMENTS -- SOME ISSUES IN INTERNATIONAL BUSINESS -- ANNEXURES -- CASES.
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COVER -- CONTENTS -- INTERNATIONAL MARKETING:AN INTRODUCTION -- INTERNATIONAL MARKETING ENVIRONMENT -- MNCs AND INTERNATIONAL BUSINESS -- INTERNATIONAL MARKETING INTELLIGENCE -- MARKET SELECTION -- MARKET ENTRY STRATEGIES -- INTERNATIONAL ORGANISATION -- MARKET COVERAGE STRATEGIES -- INTERNATIONAL PRODUCT DECISIONS -- INTERNATIONAL PRICING -- INTERNATIONAL DISTRIBUTION -- INTERNATIONAL PROMOTION -- EXPORT FINANCE -- EXPORT RISK INSURANCE -- QUALITY CONTROL AND PRE-SHIPMENT INSPECTION -- TRADE IN SERVICES -- TECHNOLOGICAL DEVELOPMENTS AND INTERNATIONAL MARKETING -- INTERNATIONAL NEGOTIATON -- TRADE POLICY AND REGULATION OF INDIA -- EXPORT PROMOTION -- TRADE AND BOP OF INDIA -- EXPORT PROCEDURES AND DOCUMENTS -- SOME ISSUES IN INTERNATIONAL BUSINESS -- ANNEXURES -- CASES.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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