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Living up to the Ads : Gender Fictions of The 1920s.

By: Material type: TextTextSeries: New Americanists SeriesPublisher: Durham : Duke University Press, 2000Copyright date: ©2000Edition: 1st edDescription: 1 online resource (263 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780822377641
Subject(s): Genre/Form: Additional physical formats: Print version:: Living up to the AdsLOC classification:
  • HF5827
Online resources:
Contents:
Intro -- Contents -- Acknowledgments -- Introduction -- Chapter 1. Doubled Truth: Uplift and the Bottom Line -- Chapter 2. The Pep Paradigm: Masculinity, Influence, and Shame in Babbitt and The Man Nobody Knows -- Chapter 3. "Complex Little Femmes": Adwomen and the Female Consumer -- Chapter 4. "Lending an Air of Importance": Vehicles at Work -- Chapter 5. In the Tutu or out the Window: Zelda Fitzgerald and the Possibility of Escape -- Epilogue -- Notes -- Bibliography -- Index.
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Intro -- Contents -- Acknowledgments -- Introduction -- Chapter 1. Doubled Truth: Uplift and the Bottom Line -- Chapter 2. The Pep Paradigm: Masculinity, Influence, and Shame in Babbitt and The Man Nobody Knows -- Chapter 3. "Complex Little Femmes": Adwomen and the Female Consumer -- Chapter 4. "Lending an Air of Importance": Vehicles at Work -- Chapter 5. In the Tutu or out the Window: Zelda Fitzgerald and the Possibility of Escape -- Epilogue -- Notes -- Bibliography -- Index.

No detailed description available for "Living Up to the Ads".

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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