The Battle for Congress : Consultants, Candidates, and Voters.

Intro -- Title Page -- Copyright Page -- Table of Contents -- Dedication Page -- Acknowledgments -- Chapter One: Introduction -- Chapter Two: One Year and Four Elections: The 1998 Capps Campaign for California's Twenty-Second District -- Chapter Three: Johnson versus Koskoff: The 1998 Campaign for Connecticut's Sixth District -- Chapter Four: High Turnout in a Low-Turnout Year: Georgia's Second District -- Chapter Five: Kansas's Third District: The "Pros from Dover" Set Up Shop -- Chapter Six: Brian Baird's "Ring of Fire": The Quest for Funds and Votes in Washington's Third District -- Chapter Seven: Wisconsin's Second District: History in the Making -- Appendix -- Contributors -- Index.

This volume provides an in-depth examination of six political campaigns waged during competitive 1998 races for the U.S. House of Representatives. The case studies evaluate the professional political consultants who managed each campaign, their interaction with the candidates, and the impact of the campaigns on voters. Relying on unparalleled access to both the consultants involved and the candidates themselves, the contributors explore the electoral setting and context of the congressional districts, the strategy, theme, and message of each campaign, the consultants' decisionmaking, fund-raising, and spending, and any outside forces that entered into the races. The book features new data on tracking, polls, and television advertising budgets.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.