Value-Driven Channel Strategy : Extending the Lean Approach.

Intro -- Contents -- Figures and Tables -- Preface -- Introduction -- 1 Expanding Lean Thinking -- 2 The Value Advantage -- 3 Five Propositions of Channel Value That Drive Lean Distribution -- 4 How Do Markets Define Value? -- 5 Linking Value Drivers to Value Delivery Systems -- 6 Value Stream Analysis -- 7 Becoming Lean -- 8 VSA in Action -- 9 Managing Channel Loyalty -- 10 Implementing Lean Thinking within the Channel Environment -- Appendix A Understanding the Value Model -- Appendix B The Competitive Value Matrix -- Appendix C Acquisition and Retention Tools -- Appendix D How Do You Capture Customer Value Definitions? -- Glossary -- References -- Index.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.