Coolhunting : Chasing down the Next Big Thing.
Material type:
- text
- computer
- online resource
- 9780814400654
- 658.4/72
- HD53 -- .G55 2007eb
Intro -- CONTENTS -- FOREWORD -- ACKNOWLEDGMENTS -- Introduction -- 1 Why "Cool" Matters -- 2 Swarm Creativity Creates Cool Trends -- 3 Swarms Can Better Predict the Future -- 4 About Trendsetters -- 5 Coolhunters Look for Coolfarmers -- 6 When Swarms Go Mad -- 7 Do-It-Yourself Coolhunting with Technology -- 8 Coolhunting by Automated Social Network Analysis -- 9 Five Steps to Becoming a Coolfarmer -- 10 The Coming World of Swarm Creativity -- NOTES -- INDEX.
Description based on publisher supplied metadata and other sources.
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
There are no comments on this title.