Beyond Buzz : The Next Generation of Word-Of-Mouth Marketing.

By:

KELLY, Lois

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780814429907

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version:: Beyond BuzzDDC classification:

658.8

LOC classification:

HF5415.123 .K45 2007

Online resources:

Click to View

Contents:

Intro -- 16276-FM -- 16276-ch1 -- 16276-ch2 -- 16276-ch3 -- 16276-ch4 -- 16276-ch5 -- 16276-ch6 -- 16276-ch7 -- 16276-ch8 -- 16276-ch9 -- 16276-BM.

Summary: Beyond Buzz shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that will truly resonate and spark conversation.

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Intro -- 16276-FM -- 16276-ch1 -- 16276-ch2 -- 16276-ch3 -- 16276-ch4 -- 16276-ch5 -- 16276-ch6 -- 16276-ch7 -- 16276-ch8 -- 16276-ch9 -- 16276-BM.

Beyond Buzz shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that will truly resonate and spark conversation.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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