Tough Calls : ATand T and the Hard Lessons Learned from the Telecom Wars.

Intro -- Contents -- Acknowledgments -- Introduction -- 1 Don't Dance to the Music of Your Own Buzz -- 2 Understand the Power of Symbols -- 3 Take Control -- 4 Complete the CEO -- 5 Expect the Dumbing Down of Reality -- 6 Work Inside Out Toward Your Customers -- 7 Don't Let Plugging Leaks Fecome an Obsession -- 8 Casting Is Everything -- 9 Pay Attention to the Power of the Few -- 10 Don't Confuse Politics and Public Relations -- 11 Say Good-Bye to the Rah-Rah Brother- and Sisterhood -- 12 Stay Off the Treadmill of Expectations -- 13 It's Okay to Change Your Mind -- 14 Credibility Breaks All Ties -- 15 Reimagine Your Company's Mission -- 16 Practice Ambidextrous Leadership -- Selective Chronology: 1995-2002 -- Notes -- Index.

Tough Calls is the ultimate inside look at how ATand T tried to cope with a "perfect storm" of fierce competition, economic turmoil, and punishing media scrutiny .This book is itself a call to attention and to arms, in preparation for the many battles that every business must eventually face, against fierce adversaries, and even within its own camp.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.