Trust or Consequences : Build Trust Today or Lose Your Market Tomorrow.
Material type:
- text
- computer
- online resource
- 9780814427453
- 174/.4
- HF5387 .G65 2004
Intro -- Title -- Copyright -- Contents -- Acknowledgments -- Introduction -- Chapter 1 Trust Trends: A Transparent Age, Relationships, and a Breakdown in Values -- Chapter 2 More Than a Nice-Sounding Word: The BottomLine Benefits -- Chapter 3 The Damage Done: Post-Enron Possibilities -- Chapter 4 Fix It Before It Breaks -- Chapter 5 If You Can't Do It, Please Say So -- Chapter 6 The Human Touch -- Chapter 7 Humility: Developing a Nonarrogant Attitude -- Chapter 8 Speed, Truth, and Other Good Ways to to Bad Times -- Chapter 9 Tough Trust Decisions -- Chapter 10 The Media: How to Develop Relationships Build Trust -- Chapter 11 Great Acts of Trust -- Chapter 12 Acts of Distrust -- Chapter 13 The Ten Commandments of Organizational Trust -- Appendix A Golin/Harris Trust Survey Results -- Appendix B Golin/Harris Trust Index -- Index.
Trust or Consequences offers tools for identifying trust opportunities, as well as numerous inside accounts of trust-building successes and failures by high-profile organizations and leaders.
Description based on publisher supplied metadata and other sources.
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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