Protecting Your Company's Intellectual Property : A Practical Guide to Trademarks, Copyrights, Patents and Trade Secrets.

Intro -- Contents -- Figures -- Preface -- 1 Recognizing and Protecting Your Company's Intellectual Property -- 2 Trademark Basics -- 3 Trademark Selection and Searching -- 4 The Trademark Application Process -- 5 Maintaining, Monitoring, and Transferring Your Trademark -- 6 Trademark Infringement, Cancellations, and Dilution -- 7 Trademarks and the Internet -- 8 Copyright Basics -- 9 The Rights of Copyright Owners -- 10 The Copyright Application Process: Ownership, Registration, Notices, Duration, and Transfers -- 11 Copyright Infringement -- 12 Emerging Copyright Trends: Software Usage and Internet Policies -- 13 Patent Basics -- 14 Patent Searching, Patent Applications, Duration, and Transfers -- 15 Patent Infringement -- 16 Emerging Patent Trends -- 17 Trade Secret Basics -- 18 Unfair Competition -- 19 Owning the Work Product of Your Employees and Independent Contractors -- 20 Internal Processes for Greater Protection: Audits and Infringement Policies -- Appendix Information Resources -- Index.

A company's most valuable assets may not be physical. This book shows how to protect them without fences or security guards! Packed with fascinating and illuminating examples, this book is a succinct, yet comprehensive discussion of the four key areas of intellectual property: trademarks,copyrights, patents, and trade secrets.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.