ORPP logo
Image from Google Jackets

The Idea of Political Marketing.

By: Contributor(s): Material type: TextTextSeries: Praeger Series in Political Communication SeriesPublisher: New York : Bloomsbury Publishing USA, 2002Copyright date: ©2002Edition: 1st edDescription: 1 online resource (270 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780313012389
Subject(s): Genre/Form: Additional physical formats: Print version:: The Idea of Political MarketingDDC classification:
  • 324.7
LOC classification:
  • JF2112.C3I34 2002
Online resources:
Contents:
Intro -- Contents -- Series Foreword -- Introduction -- The Idea of Political Marketing -- 1 Considerations on Market Analysis for Political Parties -- 2 Social- Psychological, Economic and Marketing Models of Voting Behaviour Compared -- 3 Market Analogies, the Marketing of Labour and the Origins of New Labour -- 4 Kirchheimer's Catch-all Party: A Reinterpretation in Marketing Terms -- 5 Understanding Political Marketing -- 6 Conceptualising Political Marketing: A Framework for Election- Campaign Analysis -- 7 Political Marketing and the Aestheticisation of Politics: Modern Politics and Postmodern Trends -- 8 The Marketing of Political Marketing -- Bibliography -- Index -- About the Editors and Contributors.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

Intro -- Contents -- Series Foreword -- Introduction -- The Idea of Political Marketing -- 1 Considerations on Market Analysis for Political Parties -- 2 Social- Psychological, Economic and Marketing Models of Voting Behaviour Compared -- 3 Market Analogies, the Marketing of Labour and the Origins of New Labour -- 4 Kirchheimer's Catch-all Party: A Reinterpretation in Marketing Terms -- 5 Understanding Political Marketing -- 6 Conceptualising Political Marketing: A Framework for Election- Campaign Analysis -- 7 Political Marketing and the Aestheticisation of Politics: Modern Politics and Postmodern Trends -- 8 The Marketing of Political Marketing -- Bibliography -- Index -- About the Editors and Contributors.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

There are no comments on this title.

to post a comment.

© 2024 Resource Centre. All rights reserved.