Intellectual Property : Valuation, Exploitation, and Infringement Damages.

Cover -- Title Page -- Copyright -- Contents -- About the Author -- Preface -- Acknowledgments -- Part I Introduction -- Chapter 1: Intellectual Property Is the Foundation of Value -- Foundation of Value Creation -- Legislation Created Intellectual Property -- Intellectual Property Dominates Corporate Value -- Emergence of Intellectual Property Exploitation Strategies -- Factors Driving Strategic Alliances: Time, Cost, and Risk -- A Short History of Corporate Strategies -- The Magic of Intellectual Properties -- Valuation, Exploitation, and Litigation -- Chapter 2: Intellectual Properties Defined -- Patents -- Utility Patents -- Design Patents -- Plant Patents -- The First U.S. Patent -- Patent Ownership -- Trademarks -- Copyrights -- Trade Secrets -- Proprietary Technology -- Patents, Trademarks, and Trade Secrets Working Together -- Summary -- Chapter 3: Intangible Assets Defined -- Rights -- Relationships -- Goodwill and Going Concern -- A Unique Intangible Asset -- Intellectual Property and Intangible Assets List -- Summary -- Chapter 4: Business Enterprise -- The Business Enterprise -- Seattle Genetics -- Vulcan Materials -- All Firms Have Intangible Assets -- Summary -- Part II Valuation -- Chapter 5: Valuation Principles -- Premise of Value -- Property Definition -- Market Value -- Valuation Methods -- Summary -- Chapter 6: Cost Approach -- General Cost Approach Principles -- Cost Approach Procedure -- Cost Versus Value -- Cautions in Using the Cost Approach for Intellectual Property -- Summary -- Chapter 7: Market Approach -- Market Transactions of Intellectual Property Indicate Value -- Market Events Can Indicate Value -- Market Approach Comparability -- Summary -- Chapter 8: Income Approach, Identifying Economic Benefit -- Quantifying the Economic Benefit -- Techniques for Quantifying the Economic Benefit -- Direct Methods.

Indirect Method -- Summary -- Chapter 9: Risk-Adjusted Income -- Required Rate of Return Components -- Rate of Return Models -- Weighted Average Cost of Capital -- Valuation of Intellectual Property Using a Discounted Cash Flow Analysis -- Expected Cash Flow Approach -- Conclusion -- Chapter 10: Valuation Errors -- Allocating Value among Intellectual Properties -- Defining Rights Transferred -- Scoring and Rating Techniques -- Subtraction Approaches -- Patents and Technology -- Trademarks -- Copyrights -- Assembled Workforce -- Software -- Distribution Networks -- Core Deposits -- Customer Relationships -- Franchisee Rights -- Corporate Practices and Procedures -- Goodwill and Going Concern -- Summary -- Chapter 11: Early-Stage Technology Valuation -- Early-Stage Technology -- Common Characteristics -- Cost Approach and Early-Stage Technology -- Market Approach and Early-Stage Technology -- Income Approach and Early-Stage Technology -- High Discount Rates -- Early-Stage Discounted Cash Flow Model -- Royalty Rate Side Note -- Multiple Scenarios -- Summary -- Chapter 12: Special Valuation Situations -- Purchase Price Allocation -- Intangible Assets in Bankruptcy -- Intangibles and Ad Valorem Taxes -- Summary -- Part III Exploitation -- Chapter 13: Exploitation Strategies -- Defensive Strategies -- Cost Centers -- Profit Centers -- Integrated Management -- Visionary Intellectual Property Management -- Making the Big Bucks -- Monetarization of Intellectual Property -- Intangible Assets at the Center of Deals -- Intellectual Property Deal Making -- Summary -- Chapter 14: More on Exploitation Strategies -- Grow Your Own -- Licensing-In -- Acquisition -- Cross-Licensing -- Portfolio Licensing -- Strategic Alliances -- Joint Venture -- Global Exploitation -- Progression of Global Exploitation -- Cultural Risks -- Intellectual Property Protection.

Country Investment Risk Premiums -- Beware of Mismanagement -- Summary -- Chapter 15: Licensing, Negotiations, and Agreements -- Bundle of Rights Theory -- License Agreement Compensation -- Starting a Licensing Deal -- Getting Their Attention -- Comprehensive Presentation -- Licensing Agreements -- Selling Royalty Rights -- Example License Agreement -- Summary -- Chapter 16: Royalty Rates for Licensing -- Royalty Rate Basics -- Five Percent of Sales Is the Most Common Royalty Rate -- Forces Driving Royalty Rates -- Royalty Rate General Guidance -- Industry Royalty Rates -- The "25%" Rule -- Industry Norms -- Return on R&amp -- D Costs -- The 5% of Sales Method -- The Analytical Approach -- Comparable License Transactions -- Naked Patents -- Patented versus Unpatented Technology -- Minimum Royalties -- Up-front License Fees -- Exclusivity -- Royalty Base -- Discounted Cash Flow Analysis and Royalty Rates -- Summary -- Chapter 17: Use of the 25% Rule in Valuing Intellectual Property -- Introduction -- History of the Rule -- Explanation of the Rule -- Illustration of the Rule -- Application of the Rule -- Justification for the Rule -- Criticisms of the Rule -- Empirical Test of the Rule -- Comment -- Summary -- Chapter 18: Determining a Royalty Rate-an Example -- Heart Value Replacement Background -- Royalty Rate for the Living Artificial Heart Valve (LAHV) -- The Profit Split Method -- Profit Differential Method -- Comparable Technology Licenses -- Discounted Cash Flow Analysis -- Royalty Rate Summary -- Up-front License Fee -- Summary -- Chapter 19: The Magnitude and Meaning of Royalty Misreporting -- Introduction -- Why versus How -- Tips About the Royalty Audit -- Summary -- The Authors -- About InvotexIP -- Chapter 20: Patent Aggregators -- When NPEs Become Trolls -- How Trolls Work -- Stopping Trolls.

Patent Assertion Entities, Non-Practicing Entities, and Trolls -- Chapter 21: University Licensing -- University Technology Transfer Goals -- University Offices of Technology Transfer -- U.S. Institutions Lead Innovation -- Association of University Technology Managers (AUTM) -- Conflicts of Interest -- Nonexclusive Licenses -- Finding Technology -- Rewards of Inventorship -- Dealing with Universities -- Government Licensing -- Summary -- Chapter 22: Joint Ventures -- Focused Management -- Ownership Split -- Expansion at Overboard Industries, Inc. -- Consumer Electronics -- Access to the Technology -- Access to the Market -- Measuring Potential Value from Pin-Point -- Weighted Average Cost of Capital -- Internal Trademark and Distribution Development -- Joint Venture Summary -- Special Problems with Strategic Alliances -- Summary -- Chapter 23: Intellectual Property Audit and Management -- Why Is an Intellectual Property Audit Important? How Can It Help? -- What Will an Intellectual Property Audit Produce? -- When to Do an Intellectual Property Audit -- How to Do an Intellectual Property Audit -- From Audit to IP Management -- Summary -- Appendix -- Chapter 24: Organizing for the Future -- Mapping Intellectual Property -- Strategic Planning and Gap Analysis -- Gap Analysis -- The Future Game -- The Future Winner -- Current Assessment -- Filling the Gaps -- Summary -- Chapter 25: Transfer Pricing -- Holding Companies -- Transfer Pricing Issues -- Primary Standards of Value -- Arm's-Length Standard -- Comparability -- Functional Analysis -- Best Method -- Intangible Assets -- The OECD on Intangible Assets -- Methods for Determining Intangible Asset Transfer Prices -- Comparable Uncontrolled Transaction (CUT) Method -- Comparable Profits Method (CPM) -- Profit Split Method -- Cost-Sharing Arrangements -- Buy-In Provision -- Anticipated Economic Benefits.

Look-Back -- Part IV Infringement Damages -- Chapter 26: Lost Profits -- Definition of Damages -- Patent Infringement Lost Profits -- The Panduit Test for Calculating Lost Profit -- Lost-Profit Damages Law after Panduit -- Incremental Profits Determine Lost Profits -- Profit-and-Loss Statements -- An Example of Incremental Profits -- Fixed Costs Aren't Always Fixed -- Lost Profits for New Businesses -- Summary -- Chapter 27: The Entire Market Value Rule -- Reasonable Royalty Damages -- Lucent Technologies -- Cornell University -- Summit 6 and Smartphone Photo Uploads -- Visteon Global Technologies -- Apple, Inc. Design Patents -- Intel Corp. v. Future Link Systems LLC -- Hypothetical Negotiation and the Georgia-Pacific Factors -- Summary -- Chapter 28: Royalty Rates and the Georgia-Pacific Factors -- The Georgia-Pacific Factors for Deriving a Responsible Royalty -- Summary -- Chapter 29: Evolving Patent Damages -- Post-Verdict Royalty Rates -- Optimize Your Patented Technology or Lose It -- Damages after Patent Expiration -- Future Damages -- Royalty Rates for Future Damages -- Summary -- Chapter 30: Trademark, Copyright, and Trade Secret Damages -- Trademark Damages -- Counterfeiting -- The Law Relating to Monetary Relief -- Copyright Damages -- Trade Secrets Damages -- Appendix A: Accounting -- Apple, Inc. -- Intangibles Are Missing-Vital and Valuable Ones -- Global Accounting Standards Are No Help -- Investment Analysis Is Corrupted -- Improvements Are Not on the Way -- Certainty -- Appendix B: Economic Benefit, Timing, and Pattern -- Economic Life Defined -- Economic Life, Capital Recovery, and Value -- Estimating Economic Life -- Historical Life Analysis -- Economic Life of Intangible Assets and Intellectual Property -- Grouped Intangible Assets -- Individual Intangible Assets and Intellectual Property -- Economic Life Factors.

Economic Life of Technology-Forecasting.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.