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'Ad'apting to Markets : Repackaging Commercials in Indian Languages.

By: Material type: TextTextPublisher: New Delhi : SAGE Publications India Pvt, Ltd., 2015Copyright date: ©2015Edition: 1st edDescription: 1 online resource (229 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9789351502418
Subject(s): Genre/Form: Additional physical formats: Print version:: 'Ad'apting to MarketsDDC classification:
  • 659.10954
LOC classification:
  • HF5813.I4 S86 2015
Online resources:
Contents:
Cover -- Contents -- Acknowledgements -- Introduction -- 1 - The World of Advertising -- 2 - The Illusion Industry: Advertising on Television -- 3 - Making Sense ofAdvertisements: Reading AdsTheoretically -- 4 - Localization: Issues in Cultural Transmission -- 5 - ' Culturalizing' Advertisements: Relocatingthe Ad Message -- 6 - The Visual-linguistic 'Relay': Interpreting Advertisement Signs -- 7 - The New Media: A Study of the Mobile Online Advertising -- 8 - The Social Media:Localization and Global Communication -- 9 - 'Ad' apting to Markets: Means to the Consumer's Heart and Purse -- Bibliography -- Index -- About the Author.
Summary: An analysis of what goes into localization of advertisements in different Indian languages.
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Cover -- Contents -- Acknowledgements -- Introduction -- 1 - The World of Advertising -- 2 - The Illusion Industry: Advertising on Television -- 3 - Making Sense ofAdvertisements: Reading AdsTheoretically -- 4 - Localization: Issues in Cultural Transmission -- 5 - ' Culturalizing' Advertisements: Relocatingthe Ad Message -- 6 - The Visual-linguistic 'Relay': Interpreting Advertisement Signs -- 7 - The New Media: A Study of the Mobile Online Advertising -- 8 - The Social Media:Localization and Global Communication -- 9 - 'Ad' apting to Markets: Means to the Consumer's Heart and Purse -- Bibliography -- Index -- About the Author.

An analysis of what goes into localization of advertisements in different Indian languages.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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