Service Design and Delivery : How Design Thinking Can Innovate Business and Add Value to Society.

By:

Kurokawa, Toshiaki

Contributor(s):

Frankl, Milan

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781606497852

Subject(s):

Service industries--Management

Genre/Form:

Electronic books.

Additional physical formats: Print version:: Service Design and DeliveryDDC classification:

LOC classification:

HD9980.5.K877 2015

Online resources:

Click to View

Contents:

Cover -- Contents -- Foreword -- Acknowledgments -- Chapter 1: Introduction -- Chapter 2: Design Thinking Approach -- Chapter 3: Societal Approach -- Chapter 4: Intermezzo-Looking Back at What You Have Learned -- Chapter 5: Prototyping and Work-Out of Your Service -- Chapter 6: Case Studies -- Chapter 7: Summary and Conclusions -- References -- Index -- Ad page -- Backcover.

Summary: "There is absolutely no excuse not to have acquired more of your ideal business right after you've read this book." -Alan Weiss, PhD, author of Million Dollar Consulting and 55 other books. This book is designed to help organizations looking for significant growth. Offering a great product or service does not guarantee success-to win these days, a business must also excel at marketing and selling. In most instances, a big marketing team and budget also isn't necessary. To achieve big goals, focus must be put on the most important marketing and sales activities that generate the biggest impact for the business. This book outlines what those activities are and how to implement them.

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"There is absolutely no excuse not to have acquired more of your ideal business right after you've read this book." -Alan Weiss, PhD, author of Million Dollar Consulting and 55 other books. This book is designed to help organizations looking for significant growth. Offering a great product or service does not guarantee success-to win these days, a business must also excel at marketing and selling. In most instances, a big marketing team and budget also isn't necessary. To achieve big goals, focus must be put on the most important marketing and sales activities that generate the biggest impact for the business. This book outlines what those activities are and how to implement them.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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