The Adman's Dilemma : From Barnum to Trump.

Intro -- Title page -- Copyright page -- Contents -- Acknowledgments -- Introduction -- Enter "Don Draper," 2007 -- Organization -- Prelude -- The Con Man, the Adman, and the Trickster: Herman Melville, The Confidence-Man: His Masquerade, 1857 -- 1. The Huckster's Game -- 1. Barnum's Folly: The Life of P.T. Barnum, Written by Himself, 1855 -- 2. The Fake Healers: Samuel Hopkins Adams, The Great American Fraud, 1907 -- 3. The New Napoleon: H.G. Wells, Tono-Bungay, 1909 -- 4. Stories of Magic and Mischief: Huckster Fictions 1906-1931 -- 2. The Rise of the Advertising Agent -- 1. The House of Truth: George Creel, How We Advertised America, 1920 -- 2. Philosophers of Persuasion: The Works of Claude Hopkins, E.E. Calkins, and Edward Bernays, 1910s and 1920s -- 3. The Adman's Jesus: Bruce Barton, The Man Nobody Knows, 1925 -- 4. Anti-Advertising: James Rorty, Our Master's Voice: Advertising, 1934 -- 3. The Chronicle of Struggle -- 1. The Peculiar Tribe: Martin Mayer, Madison Avenue, USA, 1958 -- 2. Stories of Angst: Frederic Wakeman, The Hucksters, 1946 and 1947 -- 3. The Adwoman's Plight: Delbert Mann, Lover Come Back, 1961 -- 4. A Story of Triumph: David Ogilvy, Confessions of an Advertising Man, 1963 -- 4. A Worrisome Dominion -- 1. The New Narrative of Harm: Vance Packard, The Hidden Persuaders, 1957 -- The Status Seekers, 1959 -- and The Waste Makers, 1960 -- 2. Stories of Justification: The Ad-Makers' Polemics and Memoirs, 1944-1975 -- 3. The Public Speaks: R.A. Bauer and Stephen Greyser, Advertising in America: The Consumer View, 1968 -- 5. The Gospel of Creativity -- 1. Bernbach the Redeemer: "Adman's Adman," Time, 31 March 1958 -- 2. The Reign of the Innovators: The Memoirs of Jerry Della Femina (1970), George Lois (1972), and Mary Wells Lawrence (2002) -- 3. Advertising Becomes Art: Kirk Varnedoe and Adam Gopnik, High &amp.

Low, MoMA 1990-1991 and Doug Pray, Art &amp -- Copy, 2009 -- 4. The Creative Process: Michael J. Arlen, Thirty Seconds, 1980 -- 5. Limits: Robert Downey Sr, Putney Swope, 1969 -- Jonathan Dee, "But Is It Advertising," 1999, and Palladio, 2002 -- Jason Reitman, Thank You for Smoking, 2006 -- 6. Ubiquity: Morgan Spurlock, POM Wonderful Presents: The Greatest Movie Ever Sold, 2011 -- 6. A Tyranny of Signs -- 1. Stories of the Matrix: Barry Levinson, Wag the Dog, 1997 -- 2. Capitalism's "Cultural Turn": Naomi Klein, No Logo, 2000 -- 3. The Spectre of Svengali: William Gibson, The "Blue Ant" or "Bigend" Trilogy, 2003-2010 -- 4. Contagion and Immunity: PBS, The Persuaders Website, 2004+ -- 5. The Ad-makers' Response: William M. O'Barr, "The Advertising Profession in the Public's Eye," 2006 -- Conclusion: Deception and Its Discontents: Farewell "Don Draper," 2015 -- Afterword: The Triumph of the Huckster: Donald J. Trump, Republican Nomination Acceptance Speech, 21 July 2016 -- The Moral of the Biography -- Notes -- Concept Index -- Name Index.

Engaging with literature on advertising, philosophy, psychology, and cultural theory, as well as a range of fictional and nonfictional "texts", The Adman's Dilemmatraces the trajectory of the adman from the late nineteenth century to the present.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.