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Image and Emotion in Voter Decisions : The Affect Agenda.

By: Contributor(s): Material type: TextTextSeries: Lexington Studies in Political Communication SeriesPublisher: Lanham : Lexington Books/Fortress Academic, 2015Copyright date: ©2015Edition: 1st edDescription: 1 online resource (248 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780739189962
Subject(s): Genre/Form: Additional physical formats: Print version:: Image and Emotion in Voter DecisionsDDC classification:
  • 324.9
LOC classification:
  • JF2011.C62 2015
Online resources:
Contents:
Intro -- Title Page -- Acknowledgments -- The Importance of Image and Affect in Politics -- Historical Traces and Relevant Concepts -- The Role of Information Processing -- The Methods Behind the Research: How We Did These Studies -- The Two Levels of Agenda Setting: Issues and Attributes -- Visual Cues in the Formation of Affect -- The Valence of Affect: Accentuate the Negative or Put Your Best Foot Forward? -- The Make-up of Affect: Emotions and Traits -- New Media and Demographic Differences in Agenda Setting -- An International Investigation of Affective Agendas -- What We Now Know About Affect and Implications for Democracy -- Bibliography -- Index -- About the Authors.
Summary: This book was designed to make a contribution to our understanding of how and why people make the decisions they do at the polls. Coleman and Wu analyze a decade of research to examine how the media's image presentation of political candidates influences voting at both the aggregate and individual level.
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Intro -- Title Page -- Acknowledgments -- The Importance of Image and Affect in Politics -- Historical Traces and Relevant Concepts -- The Role of Information Processing -- The Methods Behind the Research: How We Did These Studies -- The Two Levels of Agenda Setting: Issues and Attributes -- Visual Cues in the Formation of Affect -- The Valence of Affect: Accentuate the Negative or Put Your Best Foot Forward? -- The Make-up of Affect: Emotions and Traits -- New Media and Demographic Differences in Agenda Setting -- An International Investigation of Affective Agendas -- What We Now Know About Affect and Implications for Democracy -- Bibliography -- Index -- About the Authors.

This book was designed to make a contribution to our understanding of how and why people make the decisions they do at the polls. Coleman and Wu analyze a decade of research to examine how the media's image presentation of political candidates influences voting at both the aggregate and individual level.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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