Analysis of the Cognitive Interview in Questionnaire Design.

By:

Willis, Gordon B

Material type: Text

TextSeries: Understanding Qualitative Research SeriesPublisher: Oxford : Oxford University Press, Incorporated, 2015Copyright date: ©2015Edition: 1st edDescription: 1 online resource (275 pages)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780190262822

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version:: Analysis of the Cognitive Interview in Questionnaire DesignDDC classification:

001.4/33

LOC classification:

H61.28 -- .W548 2015eb

Online resources:

Click to View

Contents:

Cover -- Series -- Analysis of the Cognitive Interview in Questionnaire Design -- Copyright -- Contents -- Preface -- Chapter 1 Introduction: The Role of Cognitive Interviewing in Surveys -- Chapter 2 Background: Theory and Disciplinary Orientation of the Cognitive Interview -- Chapter 3 The Practice of Cognitive Interviewing -- Chapter 4 Analysis Strategies for the Cognitive Interview -- Chapter 5 Critical Issues in Analysis of Cognitive Interviewing Results -- Chapter 6 Writing the Cognitive Interviewing Report -- Chapter 7 Case Studies in Analysis -- Chapter 8 Summary and Conclusion -- References -- Index.

Summary: It is common to conduct cognitive testing to evaluate survey questionnaires, but analysis procedures have not been well described. Dr. Willis describes alternative models of coding, analysis, and reporting, to enable researchers to convert cognitive-interview data into meaningful, well-supported, and actionable findings and summary reports.

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It is common to conduct cognitive testing to evaluate survey questionnaires, but analysis procedures have not been well described. Dr. Willis describes alternative models of coding, analysis, and reporting, to enable researchers to convert cognitive-interview data into meaningful, well-supported, and actionable findings and summary reports.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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