Soft Power Superpowers.

Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of Tables and Figures -- Foreword -- Acknowledgments -- Introduction -- Part I: Perception -- 1. Anti-Americanism in Japan -- 2. Japan's Image Problem and the Soft Power Solution: The JET Program as Cultural Diplomacy -- Part II: Higher Education -- 3. Higher Education as a Projection of America's Soft Power -- 4. Facing Crisis: Soft Power and Japanese Education in a Global Context -- 5. Nurturing Soft Power: The Impact of Japanese-U.S. University Exchanges -- Part III. Popular Culture -- 6. The Attractions of the J-Wave for American Youth -- 7. Shared Memories: Japanese Pop Culture in China -- 8. Japan's Creative Industries: Culture as a Source of Soft Power in the Industrial Sector -- 9. Baseball in U.S.-Japanese Relations: A Vehicle of Soft Power in Historical Perspective -- 10. American Pop Culture as Soft Power: Movies and Broadcasting -- Part IV: Public Diplomacy -- 11. Wielding Soft Power: The Key Stages of Transmission and Reception -- 12. Official Soft Power in Practice: U.S. Public Diplomacy in Japan -- 13. Japan Does Soft Power: Strategy and Effectiveness of Its Public Diplomacy in the United States -- Part V: Civil Society -- 14. Mr. Madison in the Twenty-first Century: Global Diffusion of the People's "Right to Know -- 15. Soft Power of NGOs: Growing Influence Beyond National Boundaries -- About the Editors and Contributors -- Index.

The term "soft power" describes a country's ability to get what it wants by attracting rather than coercing others. This book analyzes the soft power assets of the United States and Japan, and how they contributed to one of the successful, if unlikely, bilateral relationships of the twentieth century.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.