Competitive Intelligence for Information Professionals.

Cover -- Title Page -- Copyright Page -- Contents -- List of figures and tables -- Figures -- Tables -- About the authors -- Foreword -- Acknowledgments -- List of abbreviations -- Introduction -- 1 - The value of competitive intelligence -- Definition of competitive intelligence -- Why is the importance of competitive intelligence increasing? -- Globalisation -- Individualisation -- Competition -- Complexity -- The demand for knowledge -- IT development -- Threats and crises -- A common view -- What range should competitive intelligence include? -- Who should interact? -- When is the right time? -- How - three different approaches -- Porter's five forces -- Case: Adding value -- Critical success factors for competitive intelligence -- A question of survival -- Note -- 2 - The right leadership adds value to competitive intelligence -- Where do we start? -- What does leadership mean? -- Summary of manager's responsibility -- Summary of team members' responsibility -- Different kinds of leadership -- Challenges of business and organisational management -- Top tips for business development -- Information professionals take the lead -- Future leadership development -- Future changes and preparations -- Notes -- 3 - Competitive intelligence from start to end -- Systematic competitive intelligence -- Types of competitive intelligence operations -- Work smarter with PCMAC -- Note -- 4 - Plan and prioritise -- Why, who, what -- The purpose -- Plan the work -- Allocating resources - a matter of ambition level -- The necessary timetable -- The business environment map -- Case: Bottom-up approach for drawing the business environment map -- Case: Top-down approach for drawing the business environment map -- Blind spots -- Critical success factors -- Notes -- 5 - and manage -- Capture -- The sources -- Primary sources - tacit information -- Case: Networks.

Secondary sources - explicit information -- Evaluation of sources -- Information research -- Search strategies -- Patents -- Manage -- Information overload -- Filter and structure information -- Presentation of the result -- References for validation -- Note -- 6 - Analyse and communicate -- Analyse -- Analysis methods -- Overview of analysis methods -- Early warning systems -- Working with analyses -- Communicate -- Deliverables -- Case: Technology intelligence briefs -- Notes -- 7 - The organisational side of competitive intelligence -- Organisational conditions -- Three poisonous Ps -- Organising competitive intelligence -- Note -- 8 - Knowledge management - a vital component of competitive intelligence -- Knowledge management adding value to competitive intelligence -- Synergies between knowledge management and competitive intelligence -- The different aspects of knowledge sharing -- Case: Knowledge sharing -- Tacit and explicit knowledge -- Knowledge sharing - the aspects of space and time -- Knowledge management and IT systems -- Case: Information audit in the pharma industry -- Do not forget information retrieval! -- Explicit knowledge and documentation -- Social media -- Note -- 9 - The human side of competitive intelligence -- Qualified competitive intelligence requires qualified people -- Perception of the surrounding world -- Case: Reacting to signals in the surrounding world -- Competence for successful performance -- Competence for plan and prioritise -- Competence for capture -- Case: Information professional's competence - CIFOR reviews -- Competence for the manage phase -- Competence for the analyse and communicate phases -- The competence of the information professional -- The hidden competence -- Ethical competitive intelligence -- Notes -- 10 - The role of the information professional in competitive intelligence.

Information professionals add value to competitive intelligence -- The different roles in competitive intelligence work -- Information professionals and analysis -- Scenarios of the contributions of information professionals -- Case: Information professional's role in the technology intelligence process -- Notes -- 11 - Promoting competitive intelligence: the importance of marketing, communication and evaluation -- The importance of marketing, communication and evaluation -- Definition of marketing -- The difference between marketing and branding -- The AIDAS model -- Choosing manners and methods of marketing -- Case: The battle for visibility -- Target groups -- Marketing and communication plan -- Communicating results2 -- Evaluation -- Measurements -- Case: Statistics from intelligence portals -- Challenge the measurements and the methods -- Notes -- 12 - Tools and methods -- A toolbox -- Lots strategic design for innovation -- Step by step -- Tips and pitfalls -- Smart -- Step by step -- Tips and pitfalls -- Pest -- Step by step -- Tips and pitfalls -- Relation matrix brainstorming -- Step by step -- Tips and pitfalls -- Impact analysis -- Step by step -- Tips and pitfalls -- Swot -- Step by step -- Tips and pitfalls -- Porter's five forces -- Step by step -- Tips and pitfalls -- Benchmarking -- Step by step -- Tips and pitfalls -- War gaming -- Step by step -- Tips and pitfalls -- Scenario planning -- Step by step -- Tips and pitfalls -- Why, what, who, when and how? -- Step by step -- Tips and pitfalls -- User investigation -- Step by step -- Tips and pitfalls -- Aidas -- Step by step -- Tips and pitfalls -- Key performance indicators -- Step by step -- Tips and pitfalls -- Lastly . . . -- Notes -- References -- Index.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.