Digital Privacy in the Marketplace : Perspectives on the Information Exchange.

By:

Milne, George

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781606498491

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version:: Digital Privacy in the MarketplaceDDC classification:

004.678

LOC classification:

TK5105.875.I57 -- M553 2015

Online resources:

Click to View

Contents:

Cover -- Digital Privacy in the Marketplace: Perspectives on the Information Exchange -- Dedication -- Contents -- Introduction -- CHAPTER 1: The Information Environment and the Privacy Problem -- CHAPTER 2: Why Privacy Is Needed -- CHAPTER 3: Perspectives of Privacy: Technology History and Academic Theories -- CHAPTER 4: Information Exchange and Privacy in the Marketplace -- CHAPTER 5: Information Based Privacy Harms -- CHAPTER 6: Forms of Protection -- CHAPTER 7: The Future of Privacy -- References -- Index -- Ad Page -- Cover.

Summary: Digital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange af-fects privacy, what are the privacy harms and protections available, and what is the likely future of privacy.

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Digital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange af-fects privacy, what are the privacy harms and protections available, and what is the likely future of privacy.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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